Fast Follow Up Matters (Best in Class Secret is Instant Alerts)

Think about your own experiences, when you are unhappy with a product or service and tell the company, what do you expect to happen? If you're thinking, "Nothing. Companies don't listen to customer feedback" I wouldn't blame you. But I hope you're more like me: I expect a response. But not a generic...read more

Where's Your Skeptic's Hat? Analytics Needs Customer Feedback Mechanisms

Recently, I came across a very interesting article in New York Times, How Company Learns Your Secrets.  In this article, the author Charles Duhigg describes the application of analytics and behavioral science to large retailers’ marketing efforts. The real fascinating part of the article was the...read more

5 Best Practices for Designing Mobile Surveys

When online surveys came on the scene for the first time in 1999, there was initial hesitation. Was online really going to replace phone and mail surveys? As online has become the norm over the last decade, we've learned there's still a place for multi-mode feedback collection. In fact, with social...read more

From Data to Decisions: Identify Insights Faster through Text Analysis

Almost three years ago, I wrote an article on how to analyze open-ended questions faster with a quick excel trick. It is still a very popular post, and I answer a lot of questions every month (particularly on Step 2!) about how to do it affectively. The main reason it's so popular is because...read more

Conducting Multi-Language Surveys is Easier than Ever

Technology is making it easier than ever to expand into new markets and collaborate across cultures. With clients in over 50 countries, we understand the need to want to collect feedback in multiple languages. As such, we added the ability to conduct surveys in languages other than English to the...read more

3 Step Workout Plan for Business Agility: Step 2

Yesterday, I shared Step 1 of our three step workout plan for achieving business agility and crushing your compition in 2012. After internalizing and formulating a plan to start a feedback regime, it's time to talk about what you do with the data after you collect it and how you start benchmarking...read more

My Top 15 Favorite Web Survey Blog Posts of 2011

Today, I started going through the Web Survey blog analytics to see which of our articles were the most popular. We wrote and published a staggering 476 posts so far in 2011! Next week I'll be sharing the Top 25 Most Popular Posts of 2011. However, some of my favorites just didn't make the cut this...read more

Festive Friday: Santa Baby Won't You Check Off My Christmas List?

Around this time every year, we start thinking about our "Wish List" for 2012 and getting our budgets in order to fund our new and existing initiatives. Just like when we were children, we have to decide what really belongs on our wish list this year. Do we want the newest American Girl Doll or more...read more

Tips for Analyzing Open Ended Quesitons: Text Analytics Coming Soon!

When designing surveys, most of us try to steer clear of any type of open ended questions simply because analyzing the data can be a real headache. In the past, I’ve shared tips for how to reduce the pain associated with open text analysis, but it’s still like taking Advil instead of prescription...read more

Face your Fears Day: Overcoming Feedback Collection

According to the National Institute of Mental Health, approximately 10% of adults have a phobia. About.com Psychology wrote article highlighting the top five most common phobias people suffer from: arachnophobia (fear of spiders), ophidiophobia (fear of snakes), acrophobia (fear of heights),...read more
The Rise of the Smart Phone: Are you Leverging Mobile? 10 Tips for Mobile-Friendly Survey Creation