Dark Data: Why You Need Scary Feedback

As surveys from your customers or employees begin to pour in, both good and evil reviews join forces to create a bubbling stew of untapped power. Negative feedback can blind your judgement and unearth inner demons by highlighting imperfections that demand your attention.  In the dreadful age of Dark...read more

Why NPS is Used as an Internal Benchmark

  Organizations are becoming smarter. More tools are available than ever before to measure your performance and the experience for your customers and employees. But why do organizations often look to their competition to see if they are on par with the market average? Why not look inside your own...read more

The Importance of Customer Feedback

Being in business means more than just selling your services or goods. According to a study, being in business today means selling, monitoring, engaging, social sharing, online reviewing, reputation managing, generating, and -- most importantly -- listening. Surveying your customers regularly and in...read more

Webinar: How to Effectively Navigate Employee Feedback

Date: August 5, 2015 Time: 1:00pm ET Speakers: Mike Phillips, Director of Feedback Strategy, Inquisium Meg Stensrud, Regional Sales Director, InquisiumRegister now Imagine if you could clone your highest performing employees—the ones who inspire their co-workers, always motivated to go above and...read more

[Webinar]: Why the World is Ready for Better Feedback Management Programs

Date: Wednesday, July 22, 2015 Time: 2pm ET | 11am PT Speakers: Darrell Gehrt, Vice President, Inquisium and Mike Phillips, Director of Feedback Strategy, Inquisium Online surveys, big data, enterprise feedback management – no matter the buzz word, it’s become clear that the world is ready for more...read more

Sample Survey Thursday: Customer Satisfaction

  Today’s focus: customer satisfaction surveys The proof is in the numbers. According to Gartner Group, a 5% increase in customer retention can increase a company’s profitability by 75%. Therefore, it truly pays off to listen to your customers. Most companies today say they are customer centric in...read more

Cvent Web Surveys is now Inquisium

Tuesday, June 2 was a big day Cvent Web Surveys and we announced that we rebranded as Inquisium. Derived from the word "inquisitive," we help organizations of all sizes build feedback programs that provide reliable, first-hand insights for smart decision making. This rebranding will help us to...read more

Uncovering the Sins of the Top Box Score

There comes a time when a direct marketing piece catches your eye. I was cleaning out some files recently and came across a white paper that covered one of my favorite topics - the use of the top box as a measure for conveying scale scores. If you are not familiar the top box score is the sum of...read more

Say, Just What is a Likert Scale Anyway?

If you have been around survey research for any length of time you have come across the ubiquitous Likert scale. But, do you ever wonder what the Likert scale really is? This question format and its strongly agree to strongly disagree framework is a staple for in the pantry of questions we use on...read more

How Does My Sample Compare to Reality: Ensuring Representative Samples

When it comes to sample selection we want to ensure that our respondents are representative of or look like the population of interest. How do we make sure this is the case? A keystone method in market research is to use Census data as a point of comparison. This is especially true in consumer...read more
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