by January 7, 2013
While we highlight the most popular posts from a given month in our
newsletter, one of my favorite activities is to look back and see
what posts were the most popular overall each year. Keeping with
tradition, here's a look back across the 20 most popular posts of
2012! Customer Loyalty Month: 25...read more
by January 3, 2013
I recently posted a blog about the new social media feature we
added to our web survey tool. This week, I came across a great
infographic that supports and proves why having social media
integration is so essential. These numbers illustrate the value and
importance social media integration brings to...read more
by November 20, 2012
Topics of the day (TOD) are often associated with public opinion
polls, but can be useful those of us in consumer and B2B market
research. One such topic of current importance is the Fiscal Cliff.
There are numerous tax cuts expiring and spending cuts set to go
into effect on January 1, 2014 unless...read more
by March 23, 2012
According to a recent survey, asking for input from your
target audience can save businesses, particularly start-ups, big
bucks. Because new businesses are most susceptible to failure, it
is especially important for them to survey customers before making
any big business decisions. Some...read more
by February 9, 2012
Just like the 2009 Mountain Dew Throwback campaign, I'm bringing
back the sentiments from this post: Offering An Additional Comment
Section Is An Online Survey Must Have additional comments,
concerns, ways for us to improve? Let us know! Seems super simple
to add this example survey question to any...read more
by February 2, 2012
A few years ago, I wrote a post titled, Market Research Process: 6
Steps to Project Success. It's one of those posts that is
constantly one of the most viewed posts on the blog. Because it's
one of the most popular posts of all time, I think it's time to
give it a refresh. So for our first Throwback...read more
by January 12, 2012
When online surveys came on the scene for the first time in 1999,
there was initial hesitation. Was online really going to replace
phone and mail surveys? As online has become the norm over the last
decade, we've learned there's still a place for multi-mode feedback
collection. In fact, with social...read more
by December 21, 2011
Tis the season for looking back and looking forward, makes you feel
a bit like Janus, the Roman deity of beginnings and transitions.
Thinking back over the course of the year one phrase seemed to
capture lion’s share of the headlines…“Big Data.” All things mobile
were in the public eye as well. What...read more
by December 8, 2011
There is a constant battle between survey authors and respondents,
well okay, maybe it’s more of a tug of war. As a survey author
myself, I am tempted to add that one final question, but the
respondent in me says I don’t really have the time to answer your
30 minute survey. Finding the balance...read more
by November 8, 2011
Like it or not the Net Promoter Score (NPS) is around to stay.
Consumer and B2B marketing researchers have argued that single-item
measures such as NPS leave much to be desired from a reliability
and validity point. On the other hand, executives like it because
they can understand it without having...read more
