by February 28, 2013
Creating reports from your online survey platform can be both a
blessing and a curse. There are numerous pre-designed report
options available which can easily shave hours of time off a
project. Reports follow several themes including: Answer Summaries
and Details – individual frequency counts for...read more
by January 7, 2013
While we highlight the most popular posts from a given month in our
newsletter, one of my favorite activities is to look back and see
what posts were the most popular overall each year. Keeping with
tradition, here's a look back across the 20 most popular posts of
2012! Customer Loyalty Month: 25...read more
by October 19, 2012
The Survey Blog turned 4 this month! Reflecting back over the last
year, we wanted to share some of our favorite posts from the last
year. Enjoy! ABC's for Trainers Sarah has tips for every letter of
the alphabet from ADDIE to Metrics aren't evil to Perceptions are
not always Reality to Zinc. Pick a...read more
by June 28, 2012
Harley Manning kicked off the last day of the Forrester Customer
Experience Forum by reviewing some of the key takeaways from the
day before, and this AWESOME song recorded by Ed Hadley and his
team at Neolane: The presentations yesterday spent a lot of time on
design, governance and culture. While...read more
by February 2, 2012
A few years ago, I wrote a post titled, Market Research Process: 6
Steps to Project Success. It's one of those posts that is
constantly one of the most viewed posts on the blog. Because it's
one of the most popular posts of all time, I think it's time to
give it a refresh. So for our first Throwback...read more
by January 18, 2012
Most of my posts have centered on marketing research or the use of
survey techniques to measure marketing phenomena. However, survey
research has applications well beyond the measure of customer
satisfaction, brand awareness or even employee relations. The use
of surveys to gather opinions, usage...read more
by January 7, 2011
If you work in academia then you know big wigs are mulling over
decisions about universities that have accepted high school
students, as well as universities students then choose to attend.
Understanding the external influences and internal thought
processes around why students choose one university...read more
by December 17, 2010
At the end of every year, we often find ourselves looking back, and
looking forward. Here's a glimpse into how Google saw 2010: Thanks
to Chris Brogan for sharing this video. 2010 was the beginning step
toward an economic recovery. I believe 2011 will continue to march
to that beat. Hopefully this...read more
by December 13, 2010
Much has been written about the state of the market research
industry as of late, and the truth is this applies to other forms
of social research as well. Many pundits are pronouncing marketing
research dead on arrival. The cause of death varies, but many are
pointing to changing corporate...read more
by November 12, 2010
As researchers we go through at least little separation anxiety
when we put a survey out into the field. We have control over the
design, programming and sample selection, but once we release it we
forfeit that sense of control. “What will the response rate be?” is
a common question asked by our...read more
