by January 7, 2013
While we highlight the most popular posts from a given month in our
newsletter, one of my favorite activities is to look back and see
what posts were the most popular overall each year. Keeping with
tradition, here's a look back across the 20 most popular posts of
2012! Customer Loyalty Month: 25...read more
by January 3, 2013
I recently posted a blog about the new social media feature we
added to our web survey tool. This week, I came across a great
infographic that supports and proves why having social media
integration is so essential. These numbers illustrate the value and
importance social media integration brings to...read more
by December 27, 2012
In the world of marketing, it’s common for reports to be swarming
with data and benchmarks drawn from hundreds of different touch
points like email, website, search, social, mobile, reviews,
comments, and more. However, even with the plentiful amount of data
we collect, insights are hard to develop....read more
by June 28, 2012
Harley Manning kicked off the last day of the Forrester Customer
Experience Forum by reviewing some of the key takeaways from the
day before, and this AWESOME song recorded by Ed Hadley and his
team at Neolane: The presentations yesterday spent a lot of time on
design, governance and culture. While...read more
by February 9, 2012
Just like the 2009 Mountain Dew Throwback campaign, I'm bringing
back the sentiments from this post: Offering An Additional Comment
Section Is An Online Survey Must Have additional comments,
concerns, ways for us to improve? Let us know! Seems super simple
to add this example survey question to any...read more
by January 30, 2012
Your most unhappy customers are your greatest source of
learning. — Bill Gates Many organizations avoid collecting feedback
from customers because they're afraid of negative comments. It's an
understandable concern. Not all feedback will be positive, and we
have a tendancy take negative comments...read more
by January 12, 2012
When online surveys came on the scene for the first time in 1999,
there was initial hesitation. Was online really going to replace
phone and mail surveys? As online has become the norm over the last
decade, we've learned there's still a place for multi-mode feedback
collection. In fact, with social...read more
by June 2, 2011
Ah, good-old summertime. It is a time filled with festive spirit,
baseball, backyard BBQs and journeys both long and short. But alas,
what does this have to do with surveys? Well, you could certainly
use your survey tool in the form of a community survey to measure
how citizens of your community...read more
by April 14, 2011
We all know why surveys are so beneficial for brands and companies,
and the value that they can add by providing customer
insights. While most surveys are executed in one marketing
channel - website, email, direct mail, mobile - the most effective
way to conduct a survey may be through multiple...read more
by August 18, 2010
In conventional retail wisdom, the three keys to retail success are
location, location and location. So it always stood to reason that
a comprehensive yellow pages directory presence would be the
single-most important marketing tool for any retail startup. After
all if you have a great location and...read more
