by December 27, 2012
In the world of marketing, it’s common for reports to be swarming
with data and benchmarks drawn from hundreds of different touch
points like email, website, search, social, mobile, reviews,
comments, and more. However, even with the plentiful amount of data
we collect, insights are hard to develop....read more
by October 8, 2012
Your cell phone can be used for just about everything these days,
from paying bills or finding a place to eat, to ensuring you locked
your front door - from the other side of the country. Can it also
help strengthen your customer relationship management strategy?
Erika Morphy at CRM Buyer wrote a...read more
by February 20, 2012
It is that time of year where the major annual project for my
employer is about to be released to the masses. This annual study
focuses on skills, training, and certification in the IT space,
although this year questions were included for non-technical
professionals. It is decidely a B2B marketing...read more
by February 2, 2012
A few years ago, I wrote a post titled, Market Research Process: 6
Steps to Project Success. It's one of those posts that is
constantly one of the most viewed posts on the blog. Because it's
one of the most popular posts of all time, I think it's time to
give it a refresh. So for our first Throwback...read more
by January 18, 2012
Most of my posts have centered on marketing research or the use of
survey techniques to measure marketing phenomena. However, survey
research has applications well beyond the measure of customer
satisfaction, brand awareness or even employee relations. The use
of surveys to gather opinions, usage...read more
by December 21, 2011
Tis the season for looking back and looking forward, makes you feel
a bit like Janus, the Roman deity of beginnings and transitions.
Thinking back over the course of the year one phrase seemed to
capture lion’s share of the headlines…“Big Data.” All things mobile
were in the public eye as well. What...read more
by October 27, 2011
I recently came across a blog that suggested marketing was an area
where a practitioner could be self-taught and be quite successful.
In fact the author posits that self-taught marketers can actually
be better than classically-educated marketers. The same line of
reasoning can be applied to those in...read more
by December 17, 2010
At the end of every year, we often find ourselves looking back, and
looking forward. Here's a glimpse into how Google saw 2010: Thanks
to Chris Brogan for sharing this video. 2010 was the beginning step
toward an economic recovery. I believe 2011 will continue to march
to that beat. Hopefully this...read more
by December 13, 2010
Much has been written about the state of the market research
industry as of late, and the truth is this applies to other forms
of social research as well. Many pundits are pronouncing marketing
research dead on arrival. The cause of death varies, but many are
pointing to changing corporate...read more
by November 18, 2010
In the November issue of “Survey Magazine” an article by Keith
Phillips of Survey Sampling International (SSI) really got me
thinking about the trends facing survey researchers as the market
continues to evolve. Baby Boomers are heading into retirement and
Gens X, Y and Z are moving up the ladder....read more
