Creating a Winning Website

How would you rate your organization's online customer experience? If you think you deserve a passing grade, congratulations; according to a Forrester study, your website is among only 3% that do. The Huffington Post breaks down some of the key offenders: The information on the website isn't what...read more

20 Most Popular Posts of 2012

While we highlight the most popular posts from a given month in our newsletter, one of my favorite activities is to look back and see what posts were the most popular overall each year. Keeping with tradition, here's a look back across the 20 most popular posts of 2012!   Customer Loyalty Month: 25...read more

A Journey Down Customer Decision Lane

I recently posted a blog about the new social media feature we added to our web survey tool. This week, I came across a great infographic that supports and proves why having social media integration is so essential. These numbers illustrate the value and importance social media integration brings to...read more

The Transformation: Data to Insights

In the world of marketing, it’s common for reports to be swarming with data and benchmarks drawn from hundreds of different touch points like email, website, search, social, mobile, reviews, comments, and more. However, even with the plentiful amount of data we collect, insights are hard to develop....read more

Best of the Blog: Happy 4th Birthday!

The Survey Blog turned 4 this month! Reflecting back over the last year, we wanted to share some of our favorite posts from the last year. Enjoy! ABC's for Trainers Sarah has tips for every letter of the alphabet from ADDIE to Metrics aren't evil to Perceptions are not always Reality to Zinc. Pick a...read more

Customer [Self] Service

Your cell phone can be used for just about everything these days, from paying bills or finding a place to eat, to ensuring you locked your front door - from the other side of the country. Can it also help strengthen your customer relationship management strategy? Erika Morphy at CRM Buyer wrote a...read more

True or False: An Alternative to Likert Scale Survey Questions

As we have seen over the course of this blog and those by other writers, there is always more than one way to ask a question. Some of these methods are easier on the part of the survey respondent, while others although a bit more complicated yield richer results for our survey data analysis. When we...read more

Trends Affecting Marketing Research: Are You Feeling like the Roman God of Beginnings & Transitions Yet?

Tis the season for looking back and looking forward, makes you feel a bit like Janus, the Roman deity of beginnings and transitions. Thinking back over the course of the year one phrase seemed to capture lion’s share of the headlines…“Big Data.” All things mobile were in the public eye as well. What...read more

Why Multi-Channel Surveys Work

We all know why surveys are so beneficial for brands and companies, and the value that they can add by providing customer insights.  While most surveys are executed in one marketing channel - website, email, direct mail, mobile - the most effective way to conduct a survey may be through multiple...read more

Is Marketing Research Dead?

Much has been written about the state of the market research industry as of late, and the truth is this applies to other forms of social research as well. Many pundits are pronouncing marketing research dead on arrival. The cause of death varies, but many are pointing to changing corporate...read more
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