by January 7, 2013
While we highlight the most popular posts from a given month in our
newsletter, one of my favorite activities is to look back and see
what posts were the most popular overall each year. Keeping with
tradition, here's a look back across the 20 most popular posts of
2012! Customer Loyalty Month: 25...read more
by January 3, 2013
I recently posted a blog about the new social media feature we
added to our web survey tool. This week, I came across a great
infographic that supports and proves why having social media
integration is so essential. These numbers illustrate the value and
importance social media integration brings to...read more
by December 27, 2012
In the world of marketing, it’s common for reports to be swarming
with data and benchmarks drawn from hundreds of different touch
points like email, website, search, social, mobile, reviews,
comments, and more. However, even with the plentiful amount of data
we collect, insights are hard to develop....read more
by October 19, 2012
The Survey Blog turned 4 this month! Reflecting back over the last
year, we wanted to share some of our favorite posts from the last
year. Enjoy! ABC's for Trainers Sarah has tips for every letter of
the alphabet from ADDIE to Metrics aren't evil to Perceptions are
not always Reality to Zinc. Pick a...read more
by October 8, 2012
Your cell phone can be used for just about everything these days,
from paying bills or finding a place to eat, to ensuring you locked
your front door - from the other side of the country. Can it also
help strengthen your customer relationship management strategy?
Erika Morphy at CRM Buyer wrote a...read more
by May 29, 2012
As we have seen over the course of this blog and those by other
writers, there is always more than one way to ask a question.
Some of these methods are easier on the part of the survey
respondent, while others although a bit more complicated yield
richer results for our survey data analysis. When we...read more
by December 21, 2011
Tis the season for looking back and looking forward, makes you feel
a bit like Janus, the Roman deity of beginnings and transitions.
Thinking back over the course of the year one phrase seemed to
capture lion’s share of the headlines…“Big Data.” All things mobile
were in the public eye as well. What...read more
by April 14, 2011
We all know why surveys are so beneficial for brands and companies,
and the value that they can add by providing customer
insights. While most surveys are executed in one marketing
channel - website, email, direct mail, mobile - the most effective
way to conduct a survey may be through multiple...read more
by December 13, 2010
Much has been written about the state of the market research
industry as of late, and the truth is this applies to other forms
of social research as well. Many pundits are pronouncing marketing
research dead on arrival. The cause of death varies, but many are
pointing to changing corporate...read more
by August 5, 2010
These days, just about everyone has a cell phone. From using a cell
phone instead of a land line...to using cell phones as am MP3
player...to using phones to improve your health? According to
the latest survey from the Pew Internet and American Life Project,
nearly 40 percent of mobile users...read more
