by February 28, 2013
Creating reports from your online survey platform can be both a
blessing and a curse. There are numerous pre-designed report
options available which can easily shave hours of time off a
project. Reports follow several themes including: Answer Summaries
and Details – individual frequency counts for...read more
by January 7, 2013
While we highlight the most popular posts from a given month in our
newsletter, one of my favorite activities is to look back and see
what posts were the most popular overall each year. Keeping with
tradition, here's a look back across the 20 most popular posts of
2012! Customer Loyalty Month: 25...read more
by December 27, 2012
In the world of marketing, it’s common for reports to be swarming
with data and benchmarks drawn from hundreds of different touch
points like email, website, search, social, mobile, reviews,
comments, and more. However, even with the plentiful amount of data
we collect, insights are hard to develop....read more
by November 26, 2012
Measuring customer satisfaction is as much art as it is science.
The mix of art and science varies, but one thing is for sure as we
enter the 2012 holiday shopping season a great deal of attention
will be paid to how satisfied customers are with their shopping
experience. Retail surveys will be...read more
by November 20, 2012
Topics of the day (TOD) are often associated with public opinion
polls, but can be useful those of us in consumer and B2B market
research. One such topic of current importance is the Fiscal Cliff.
There are numerous tax cuts expiring and spending cuts set to go
into effect on January 1, 2014 unless...read more
by October 19, 2012
The Survey Blog turned 4 this month! Reflecting back over the last
year, we wanted to share some of our favorite posts from the last
year. Enjoy! ABC's for Trainers Sarah has tips for every letter of
the alphabet from ADDIE to Metrics aren't evil to Perceptions are
not always Reality to Zinc. Pick a...read more
by May 29, 2012
As we have seen over the course of this blog and those by other
writers, there is always more than one way to ask a question.
Some of these methods are easier on the part of the survey
respondent, while others although a bit more complicated yield
richer results for our survey data analysis. When we...read more
by April 24, 2012
Mick Jagger once sang that time was on his side. Well if your
business is retail or services then time may not be on your side.
Numerous studies both in consumer and B2B marketing research have
shown that time spent in queue has an impact upon customer
satisfaction. The latest in this line of...read more
by February 20, 2012
It is that time of year where the major annual project for my
employer is about to be released to the masses. This annual study
focuses on skills, training, and certification in the IT space,
although this year questions were included for non-technical
professionals. It is decidely a B2B marketing...read more
by January 30, 2012
Your most unhappy customers are your greatest source of
learning. — Bill Gates Many organizations avoid collecting feedback
from customers because they're afraid of negative comments. It's an
understandable concern. Not all feedback will be positive, and we
have a tendancy take negative comments...read more
