Throwback Thursday: Back to the Hits of 2012

What better way to bring in the New Year than to look back and see what we’ve learned in the past four? Here’s a #TBT tribute to the posts that were a hit in 2012, plus some added questions for you to consider. Read on and explore how things have changed for your business over the years. more

Millennials and the Customer Experience

We’ve talked before about how important it is to understand the generational gaps in the workforce because what keeps Generation X engaged, doesn’t necessarily keep Millennials (born between 1980 and 2000) engaged. And the same thing holds true when it comes to the customer experience. more

MarketingProfs Guest Post: The Changing Face of Feedback

Survey Innovation Series Part 1 It used to be that paper and postcard surveys were the way to go for gathering event feedback. The challenge with this approach? Receiving attendee feedback after the fact when the excitement has worn down and specific details are faded from memory. These days, more

Swipe Right: Survey Lessons from Tinder

Tinder, the prolific online dating app that found its way onto the phones of millions of Americans searching for romance in one form or another, has revolutionized the dating scene for better or worse. And it’s really a simple concept. The app integrates with Facebook, pulling in users’ more

What Was Missing at Content Marketing World (And 5 Content Suggestions)

What was missing from this week's Content Marketing World?  Data and Feedback Collection! I don't mean that they didn't collect feedback from attendees. They had a survey for every session in their mobile app. They incentived attendees to complete the surveys by gamifying them. Attendees more

20 Most Popular Posts of 2012

While we highlight the most popular posts from a given month in our newsletter, one of my favorite activities is to look back and see what posts were the most popular overall each year. Keeping with tradition, here's a look back across the 20 most popular posts of 2012!   Customer Loyalty Month: more

A Journey Down Customer Decision Lane

I recently posted a blog about the new social media feature we added to our web survey tool. This week, I came across a great infographic that supports and proves why having social media integration is so essential. These numbers illustrate the value and importance social media integration brings more

The Transformation: Data to Insights

In the world of marketing, it’s common for reports to be swarming with data and benchmarks drawn from hundreds of different touch points like email, website, search, social, mobile, reviews, comments, and more. However, even with the plentiful amount of data we collect, insights are hard to more

Forrester Customer Experience Forum, Day 2 Takeaways

Harley Manning kicked off the last day of the Forrester Customer Experience Forum by reviewing some of the key takeaways from the day before, and this AWESOME song recorded by Ed Hadley and his team at Neolane: The presentations yesterday spent a lot of time on design, governance and culture. more

Revisited: Additional Comments are a Survey MUST

Just like the 2009 Mountain Dew Throwback campaign, I'm bringing back the sentiments from this post: Offering An Additional Comment Section Is An Online Survey Must Have additional comments, concerns, ways for us to improve? Let us know! Seems super simple to add this example survey question to more
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