What Was Missing at Content Marketing World (And 5 Content Suggestions)

What was missing from this week's Content Marketing World?  Data and Feedback Collection! I don't mean that they didn't collect feedback from attendees. They had a survey for every session in their mobile app. They incentived attendees to complete the surveys by gamifying them. Attendees were...read more

20 Most Popular Posts of 2012

While we highlight the most popular posts from a given month in our newsletter, one of my favorite activities is to look back and see what posts were the most popular overall each year. Keeping with tradition, here's a look back across the 20 most popular posts of 2012!   Customer Loyalty Month: 25...read more

A Journey Down Customer Decision Lane

I recently posted a blog about the new social media feature we added to our web survey tool. This week, I came across a great infographic that supports and proves why having social media integration is so essential. These numbers illustrate the value and importance social media integration brings to...read more

The Transformation: Data to Insights

In the world of marketing, it’s common for reports to be swarming with data and benchmarks drawn from hundreds of different touch points like email, website, search, social, mobile, reviews, comments, and more. However, even with the plentiful amount of data we collect, insights are hard to develop....read more

Forrester Customer Experience Forum, Day 2 Takeaways

Harley Manning kicked off the last day of the Forrester Customer Experience Forum by reviewing some of the key takeaways from the day before, and this AWESOME song recorded by Ed Hadley and his team at Neolane: The presentations yesterday spent a lot of time on design, governance and culture. While...read more

Revisited: Additional Comments are a Survey MUST

Just like the 2009 Mountain Dew Throwback campaign, I'm bringing back the sentiments from this post: Offering An Additional Comment Section Is An Online Survey Must Have additional comments, concerns, ways for us to improve? Let us know! Seems super simple to add this example survey question to any...read more

Feedback is our Greatest Source of Learning

Your most unhappy customers are your greatest  source of learning. — Bill Gates Many organizations avoid collecting feedback from customers because they're afraid of negative comments. It's an understandable concern. Not all feedback will be positive, and we have a tendancy take negative comments...read more

5 Best Practices for Designing Mobile Surveys

When online surveys came on the scene for the first time in 1999, there was initial hesitation. Was online really going to replace phone and mail surveys? As online has become the norm over the last decade, we've learned there's still a place for multi-mode feedback collection. In fact, with social...read more

Use the Calendar to your Advantage

Ah, good-old summertime. It is a time filled with festive spirit, baseball, backyard BBQs and journeys both long and short. But alas, what does this have to do with surveys? Well, you could certainly use your survey tool in the form of a community survey to measure how citizens of your community...read more

Why Multi-Channel Surveys Work

We all know why surveys are so beneficial for brands and companies, and the value that they can add by providing customer insights.  While most surveys are executed in one marketing channel - website, email, direct mail, mobile - the most effective way to conduct a survey may be through multiple...read more
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