by June 4, 2013
Making decisions can be a challenging process. Understanding how
customers navigate their decision process is a key function for
both consumer and B2B market research professionals. One technique
that is useful for understanding the decision matrix is CHAID
analysis or known formerly as Chi-Square...read more
by March 28, 2013
The concept of significance is central to generating consumer
insights. As market researchers we are tasked with providing data
to decision makers that is both useful and meaningful. How we
measure statistical significance depends upon the types of
questions we ask and the associated data structure...read more
by March 15, 2013
One of the biggest complaints people have about the net promoter
score is that respondents don't need to put their money where their
mouth is, so to speak. We ask the, how likely they are to recommend
us to a friend, family member or colleague, but do they actually
recommend us? It's certainly a...read more
by February 21, 2013
LinkedIn can be an excellent platform not only for networking, but
also for holding meaningful discussions with others in your line of
work. A member of the Customer Experience Management LinkedIn Group
posed this discussion question to her fellow CRM-minded members:
How are we actually defining...read more
by January 25, 2013
Well the good news is that I am back on the podium instructing
another session of Market Research 101. Teaching brings many joys
for me, one in particular is that it challenges me to go back over
my practices and check to see if they are indeed ‘best practices.’
In a recent class session we began a...read more
by January 9, 2013
Testing 1,2,3, test, test. Consumer and B2B market
researchers, well actually researchers of all stripes and
disciplines, are tasked with collecting data. Said data can be from
transactions, a customer satisfaction survey, brand awareness
tracker, or some other data collection method (e.g. analysis...read more
by October 11, 2012
Survey research principles can be applied to areas outside of
consumer or B2B market research. This should be no surprise to
readers of this blog. Trade associations are one industry vertical
that is tapping into the attitudes of its members. I recently
participated in a survey of market researchers...read more
by October 1, 2012
The almighty ‘Other’ category can be incredibly useful in creating
meaningful input for survey data analysis. As a B2B marketing
researcher, who has spent considerable time in the consumer market
research arena as well, I can say that no matter how well my
category lists are constructed there are...read more
by July 23, 2012
According to Wikipedia, ethnicity can be defined as “An ethnic
group is a group of people whose members identify with each other
through a common heritage, consisting of a common culture,
including a shared language or dialect. The group’s ethos or
ideology may also stress common ancestry, religion,...read more
by July 23, 2012
Geoffrey James of Inc. was kind enough to pass on some words of
wisdom from Phil Geldart, author of In Your Hands, the Behaviors of
a World Class Leader, about some guiding principles behind putting
together an effective team. In honor of the upcoming Summer
Olympics, let's put Geldart's tips into...read more
