The Motivation Gap: How to Keep a Multi-Generational Workforce Engaged

Inter-generational differences between Baby Boomers, Generation X, and Generation Y are especially pronounced in the workplace. It’s not hard to see why. The sheer range of communications styles, skill sets, aspirations, and values of different employees sitting side-by-side, confined within the...read more

What it Takes to Make Fortune’s “Best Places to Work” List

Ever since Fortune released its inaugural Best Places to Work list in 1997, the honor has only grown in significance, and not coincidentally, so have terms like “company culture,” “work-life balance,” and “office perks.” There are many reasons for the uptick in popularity experienced by these...read more

Cash for Culture: Would You Quit Your Job for $5,000?

Recently, Amazon made headlines for its unorthodox approach to tackling a challenge every company faces. It’s the question haunting senior management and human resources professionals everywhere: How do you find out which employees are bringing your company down and what can you do to stop them?...read more

Milk and Shampoo: A Sampling Problem

Selecting a sample size that is appropriate can be a challenging task even for experienced consumer and B2B market researchers. There are numerous formulas based on sound statistical theory to guide us. There are also several online sample size calculators to help expedite the task.However, I find...read more

Q & A from The Voice of the Customer: From Feedback to Action Webinar

Last week, we hosted a webinar with Senior Research Analyst from Aberdeen Group, Aly Pinder, and Global Client Experience Senior Program Manager from Cornerstone OnDemand, Jen Maldonado. We had TONS of great questions. We've gone through the all questions and answered them here. If you missed the...read more

Framing the Research Question

Previously I spoke about the iceberg principle which states that only 10% of a problem’s true nature is visible to decision makers. It is the 90% that lies below the surface that offers market researchers the greatest opportunity to do good for our organizations.In order to reach a comprehensive...read more

Assessing Statistical Significance

The concept of significance is central to generating consumer insights. As market researchers we are tasked with providing data to decision makers that is both useful and meaningful. How we measure statistical significance depends upon the types of questions we ask and the associated data structure...read more

How Social Media + Survey Software = More Customer Endorsements

One of the biggest complaints people have about the net promoter score is that respondents don't need to put their money where their mouth is, so to speak. We ask the, how likely they are to recommend us to a friend, family member or colleague, but do they actually recommend us? It's certainly a...read more

Are Using the Right Test?

Testing 1,2,3, test, test.  Consumer and B2B market researchers, well actually researchers of all stripes and disciplines, are tasked with collecting data. Said data can be from transactions, a customer satisfaction survey, brand awareness tracker, or some other data collection method (e.g. analysis...read more

What is Loyalty?

LinkedIn can be an excellent platform not only for networking, but also for holding meaningful discussions with others in your line of work. A member of the Customer Experience Management LinkedIn Group posed this discussion question to her fellow CRM-minded members: How are we actually defining...read more
Crimes in Design Webinar
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