Be Thankful for Feedback: Good, Bad and Indifferent

The ebbs and flows of sales in the retail world, specifically during the holidays, can keep a lot of store owners up all night. What worked once in the past might be a disaster today. This goes for both large chains, and small businesses. Recently, we’ve seen many large retailers make big more

Trick or Treat: Avoiding a Mixed Bag of Feedback

Ahhh Halloween. The time of year when neighborhood kids dressed in costumes come in droves, knocking on your door looking to fill their little bags with sugary sweets. All for free. BUT, don’t deliver on the promise (fun size?!, apples?, granola?!) and you’re risking getting some bad, more

Three Tips to Keep Customers Satisfied During the Holiday Shopping Rush

With the holidays in full swing, retail stores are experiencing their biggest rush of the year with holiday shoppers looking for the perfect gifts for their family and friends. And retailers are hoping for a major uptick in their sales. But, in order for that to happen, they need to ensure they more

The Motivation Gap: How to Keep a Multi-Generational Workforce Engaged

Inter-generational differences between Baby Boomers, Generation X, and Generation Y are especially pronounced in the workplace. It’s not hard to see why. The sheer range of communications styles, skill sets, aspirations, and values of different employees sitting side-by-side, confined within more

What it Takes to Make Fortune’s “Best Places to Work” List

Ever since Fortune released its inaugural Best Places to Work list in 1997, the honor has only grown in significance, and not coincidentally, so have terms like “company culture,” “work-life balance,” and “office perks.” There are many reasons for the uptick in popularity experienced by more

Cash for Culture: Would You Quit Your Job for $5,000?

Recently, Amazon made headlines for its unorthodox approach to tackling a challenge every company faces. It’s the question haunting senior management and human resources professionals everywhere: How do you find out which employees are bringing your company down and what can you do to stop them? more

Milk and Shampoo: A Sampling Problem

Selecting a sample size that is appropriate can be a challenging task even for experienced consumer and B2B market researchers. There are numerous formulas based on sound statistical theory to guide us. There are also several online sample size calculators to help expedite the task.However, I more

Q & A from The Voice of the Customer: From Feedback to Action Webinar

Last week, we hosted a webinar with Senior Research Analyst from Aberdeen Group, Aly Pinder, and Global Client Experience Senior Program Manager from Cornerstone OnDemand, Jen Maldonado. We had TONS of great questions. We've gone through the all questions and answered them here. If you missed more

Framing the Research Question

Previously I spoke about the iceberg principle which states that only 10% of a problem’s true nature is visible to decision makers. It is the 90% that lies below the surface that offers market researchers the greatest opportunity to do good for our organizations.In order to reach a more

Assessing Statistical Significance

The concept of significance is central to generating consumer insights. As market researchers we are tasked with providing data to decision makers that is both useful and meaningful. How we measure statistical significance depends upon the types of questions we ask and the associated data more
Crimes in Design Webinar
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