What is Loyalty?

LinkedIn can be an excellent platform not only for networking, but also for holding meaningful discussions with others in your line of work. A member of the Customer Experience Management LinkedIn Group posed this discussion question to her fellow CRM-minded members: How are we actually defining...read more

Fast Follow Up Matters (Best in Class Secret is Instant Alerts)

Think about your own experiences, when you are unhappy with a product or service and tell the company, what do you expect to happen? If you're thinking, "Nothing. Companies don't listen to customer feedback" I wouldn't blame you. But I hope you're more like me: I expect a response. But not a generic...read more

Keeping Up the Good (CRM) Work

Your business doesn't have an end date, so why should your CRM system innovation? Christopher J. Bucholtz authored a piece for CRM Buyer about recognizing the need to continue cultivating your CRM even after the initial implementation phase has ended. Bucholtz offers a two-part path to successful...read more

Collecting Customer Feedback: Make it a Priority in the New Year

The end of 2012 is quickly approaching, so it’s time to think about your New Year’s resolutions! Increasing operational efficiency is the number one 2013 priority among decisions makers, followed most closely by improving customer satisfaction, according to a recent study by Customer Management IQ. ...read more

3 Reminders About Retaining Customers

Joe Rawlinson at Return Customer put together a quick and easy list of steps companies can take to retain customers. I call them "reminders" here because these are things we probably all know already, but may have lost focus on over time. Deliver what you promise. Give the customer exactly what they...read more

The Market Research Balancing Act

The choice is yours as the survey creator. How we phrase a question impacts our ability to gather feedback and conduct survey data analysis. I was reminded of this recently when looking at a question regarding annual spend per employee on training. There are two basic options we as survey authors...read more

Top 25 CEOs

The Huffington Post recently featured a list of the top nine tech CEOs as ranked by employees. With ratings ranging between 80% and an impressive 97%, over 280,000 employees told how they felt about the way their CEO was leading the organization to come up with this top nine. Here are some...read more

With Social Media Campaigns, It's All About the Lead and the Finish

Those running social media campaigns can take a tip from presentation and meeting professionals: If you want people to remember your pitch and your product, focus on the beginning and end. For example, you well know that first impressions matter, and if you've ever attended a conference, it's often...read more

Level 1 Evaluation: Deciding on the Survey Format

Level 1 Evaluation relates to the feedback of the participants to the training event. Typically the participants are given "smiley sheets" to indicate their level of satisfaction with the program. As discussed in the earlier post, many categories are evaluated during level 1 evaluation. They include...read more

Best Practices for 360 Peer Reviews

Performance reviews are no fun. Whether they’re annual reviews with a manager or 360 peer reviews, they’re unwelcome aspects of any job. Although 360 reviews seem like they would be the perfect complements to standard annual reviews, they have the potential to wreak havoc on morale, productivity and...read more
The Rise of the Smart Phone: Are you Leverging Mobile? 10 Tips for Mobile-Friendly Survey Creation