by June 12, 2013
Previously I spoke about the iceberg principle which states
that only 10% of a problem’s true nature is visible to decision
makers. It is the 90% that lies below the surface that offers
market researchers the greatest opportunity to do good for our
organizations.In order to reach a comprehensive...read more
by April 17, 2013
Survey research can be used to assess the attitudes and opinions of
virtually any group or sub-group. Most of my work has been in the
areas of consumer and B2B market research, but from time to time my
focus has shifted toward surveying employees. This makes perfect
sense as our employees are the...read more
by March 25, 2013
Customer satisfaction measurement can be best described as part
art, part science, and part intuition. Regardless of how you view
it there are several moving parts to this equation. Satisfaction,
as a measure itself, is part of a larger equation centered on
profitability. When designing a...read more
by February 25, 2013
There comes a time when those of us in consumer and B2B market
research realize that we are not just the messengers, the conduit
for the voice of the customer, but we also are the change agents.
This realization came to me some time ago, but was reaffirmed while
reading the book Outside In by Harley...read more
by January 9, 2013
Testing 1,2,3, test, test. Consumer and B2B market
researchers, well actually researchers of all stripes and
disciplines, are tasked with collecting data. Said data can be from
transactions, a customer satisfaction survey, brand awareness
tracker, or some other data collection method (e.g. analysis...read more
by January 7, 2013
While we highlight the most popular posts from a given month in our
newsletter, one of my favorite activities is to look back and see
what posts were the most popular overall each year. Keeping with
tradition, here's a look back across the 20 most popular posts of
2012! Customer Loyalty Month: 25...read more
by December 12, 2012
What are you wishing for this holiday season? Clothes? World peace?
A stronger connection to your customers? Fantastic. Us? We’re
hoping more companies see the value of customer feedback! So
inspired, we wrote a song (sing it to NSYNC’s “Merry Christmas,
Happy Holidays”): Merry Christmas and Happy...read more
by November 28, 2012
What are your annual, quarterly or monthly reviews based on? Sales
numbers? Goals? Campaigns executed? Leads generated? Probably
something along those lines, right? Well, things might be different
in the near future: employee reviews could be based on
organizational influence. Last spring,...read more
by October 19, 2012
The Survey Blog turned 4 this month! Reflecting back over the last
year, we wanted to share some of our favorite posts from the last
year. Enjoy! ABC's for Trainers Sarah has tips for every letter of
the alphabet from ADDIE to Metrics aren't evil to Perceptions are
not always Reality to Zinc. Pick a...read more
by July 5, 2012
Tom Smith recently published a list of the top ten reasons
customers rated retailers poorly in customer service. The
BIGinsight.com survey asked 6,000 adults what store had the worst
customer service and why. While the first half of that
questionnaire would probably be beneficial for big box stores...read more
