by March 7, 2013
In both consumer and B2B market research we are often faced with
questions from clients that require both quantitative research
methods as well as the deeper insights that come from unstructured
or more qualitative approaches. Fortunately, online survey
platforms such as Cvent allow us the ability...read more
by February 21, 2013
LinkedIn can be an excellent platform not only for networking, but
also for holding meaningful discussions with others in your line of
work. A member of the Customer Experience Management LinkedIn Group
posed this discussion question to her fellow CRM-minded members:
How are we actually defining...read more
by January 7, 2013
While we highlight the most popular posts from a given month in our
newsletter, one of my favorite activities is to look back and see
what posts were the most popular overall each year. Keeping with
tradition, here's a look back across the 20 most popular posts of
2012! Customer Loyalty Month: 25...read more
by December 28, 2012
Even healthcare practitioners need to understand that choice exists
in the market! This is why I strongly prescribe a healthcare
satisfaction survey. This should be taken quarterly, at a minimum,
for the full effects to be seen. Customer satisfaction measurement
is well known in the consumer and B2B...read more
by October 24, 2012
When we ask for customer feedback on a survey our focus is almost
entirely on a specific product or service in question. Quite often
it involves measuring customer satisfaction, brand awareness or
some other variable directly impacting the 4Ps. However there seems
to be a trend toward concluding...read more
by September 19, 2012
When is it appropriate to look outside your house files for
potential respondents? I go outside for sample when my internal
database does not have adequate coverage in a key response group or
when an “outside in” view of the market is required. There are a
few options marketing researchers can...read more
by September 11, 2012
Customer satisfaction is often considered to be a fairly soft
measurement, relying on such markers as client feelings and
industry leanings. Zack Urlocker, a guest contributor for Forbes,
has provided an interesting formula for quantifying customer
satisfaction in this article, and with the effects...read more
by January 17, 2012
On a fundamental level, the surveys we author for our clients are
nothing more than data collection platforms. It is the astute
researcher that realizes there are many ways to capture data
through the questions asked. The question we must ask ourselves is
who is our audience?Knowing your audience...read more
by December 28, 2011
Last week I shared my favorite feedback management blog posts that
fell outside the Top 25 Most Popular Posts of 2011. After crunching
the analysis for most read articles, most shared and clicked posts,
I've narrowed down our 476+ posts to just the Top 25.Please share
your thoughts below on any...read more
by July 29, 2011
Quantitative market research. Qualitative market research. Surveys.
Revenue. With so many ways to measure client satisfaction,
determining the best way to measure it can seem daunting.
Through the time that I have spent conducting and developing
market research though, I have found that pairing the...read more
