The Top 20 Consumer Market Research Questions

Over the past few years, market research has taken off and become an industry norm, from start-ups to fortune 500 companies. It is in such demand there are businesses that operate exclusively to provide market research – so it’s no longer a matter of knowing market research is important, it’s a matter of knowing the right questions to ask.
If you, or someone you know is launching a new business plan, product or service, it’s best to test the waters before jumping right in.

Here’s a list of some of the top customer research questions to get you started:  

Demographic Questions

  • What is your age?
  • What is your gender?
  • What is your household size?
  • What is your household income?
  • What is your profession?
  • What is your education level?
  • Where do you live?

Psychographic Questions

  • You may want to ask about their interests, hobbies, opinions or anything else that will help you learn more about your customers.

Buying Pattern Questions

  • Do you ever purchase _______?
  • If so, who in your household makes the buying decision?
  • Where do you go when you are looking for _______?
  • How often do you purchase _______?
  • How long does it take you to make a buying decision?
  • What is your typical budget for _______?
  • How far would you travel to make the purchase?

Benefits Questions

  • What features do you look for when you purchase _______?
  • What specific benefits do you look for in _______?
  • What problems motivate you to purchase _______?
  • What needs are you trying to meet when you purchase _______?
  • How do you hope _______will make your life better?

These questions along with our webinar Crimes in Survey Design can provide a starting point for your consumer market research efforts.

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