Leave the Cheap Tricks in High School

The weather is cooling down and kids are back in school which means homecoming is right around the corner. The thing most people remember about homecoming is dancing, a kiss, maybe not dancing...or getting the wrong kiss, but almost everyone has some sort of homecoming memory. The preamble to this event is typically the election for the homecoming court. Each grade gets representation: princes and princesses for underclassmen and for seniors a king and queen.

Now, I don’t know about you guys but I wasn’t elected or nominated for any homecoming court position but I still can remember a couple of memories from my school’s elections. The first one that comes to mind is going down the list of nominees and thinking really, that guy?  The second one is people handing out candy as students walked into school to sway their votes. Nominees bribing students to influence an election of temporary monarchs, sounds a little off, right? While it’s all well and good to hand out candy, it didn’t let me know any more about the nominee, or make one candidate objectively better than another. And spoiler alert: it certainty didn’t sway my vote.

Interestingly, this is something to keep in mind at tradeshows. Cheap ploys like giving out candy or hiring hyper attractive women to tend your booth who don’t know the product (something I’m sure we’ve all seen) can actually hurt you in a couple of ways. The first is that people will see through the facade resulting in a sullied first impression of your brand.

The second is that it will actually work. You will have people who might be interested in your brand but don’t really know anything about it. This means any surveying done of these potential leads will result in less than actionable data. All they will remember is sticky teeth or some misinformation given to them by an ill-equipped representative.

When you are looking for honest feedback its important to be honest with your cliental.  If you’re interested in learning more about how to get the best feedback possible, check out our eBook “Crimes in Survey Design”

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