by May 16, 2013
“Welcome to the show!” so the ringmaster said. We could also say
welcome to the survey, and that would be the function of the
welcome page in the Cvent online survey platform. The platform
allows the researcher to create not only an invitation, but also a
welcome and a thank you page. How...read more
by May 14, 2013
Greg's most recent post, Get Back to the Trenches, reminded me of a
session I attended at the recent Mid-Atlantic Marketing Summit.
Where Ken Chow, CMO at LogiAnalytics, Tom Kohn, Former EVP of
Digital at Cygnus Business Media, Bob London, Founder &
President of London Ink, and Bob Ragsdale, VP of...read more
by May 10, 2013
Ok so just what is a Likert scale anyway? If you have been in
market research, or any form of survey research, for any length of
time you have no doubt come across the ubiquitous Likert scale and
its strongly agree to strongly disagree framework. In the years I
have been involved in constructing...read more
by May 9, 2013
Some days as a B2B market researcher, and in my previous lives in
consumer research, I find myself becoming more intimate with SPSS
files and questionnaires than with our customers. Ah, you might
say, such is the life of a quant junkie. Well that may be true, as
I do love working with the data that...read more
by May 8, 2013
Some experts believe that digital technology is going to be the
next big thing in improving customer experience (CX). Companies are
using the latest technology to cater to their customers while
helping out their marketing department at the same time. In an
Oracle survey of over 1300 senior execs,...read more
by May 7, 2013
In a previous post I discussed the basics for conducting online
advertising testing. With the advent of online survey platforms the
ability to test various advertising messages and formats is easier
than ever. Gone are the days of renting large rooms and embedding
ads in mock programs. The current...read more
by May 6, 2013
What makes a community? Well certainly it is a collection of unique
individuals who call a single place home. It is also a place where
businesses hang their shingle. Collectively the residents and
businesses work together and if all goes well the community can
thrive. However, there is something...read more
by May 1, 2013
As someone involved in B2B market research I am intimately aware of
the fact that survey response is a function of the questions we ask
and the overall length of the survey. Other factors affecting
response, both response percentage and the quality of the data,
include the engagement level of the...read more
by April 25, 2013
A study recently conducted by the CMO Council and SAS brought up an
interesting question…Who owns the customer? The overall thrust of
the study was to highlight the gaps and opportunities for CMOs to
partner with their colleague in arms the CIO. In this day of ever
increasing data it is critical for...read more
by April 23, 2013
Just who we are is a question that has been asked by philosophers
since time immemorial. Market research professionals are no
different than those wise men from ancient Greece in this regard.
Our task is to create an understanding of the consumer’s mind in
which we can shape our brand positioning...read more
