by May 6, 2013
What makes a community? Well certainly it is a collection of unique
individuals who call a single place home. It is also a place where
businesses hang their shingle. Collectively the residents and
businesses work together and if all goes well the community can
thrive. However, there is something...read more
by May 1, 2013
As someone involved in B2B market research I am intimately aware of
the fact that survey response is a function of the questions we ask
and the overall length of the survey. Other factors affecting
response, both response percentage and the quality of the data,
include the engagement level of the...read more
by April 23, 2013
Just who we are is a question that has been asked by philosophers
since time immemorial. Market research professionals are no
different than those wise men from ancient Greece in this regard.
Our task is to create an understanding of the consumer’s mind in
which we can shape our brand positioning...read more
by April 11, 2013
There was a day not long ago that advertising testing involved
sitting large numbers of people in a room and showing them ads
embedded in pilot television shows with a pre-exposure survey and a
post-test assessment following the programming and ad exposure. My
how things have changed! With the...read more
by March 19, 2013
As consumer insight professionals we are often tasked with
assessing how our consumers and prospects make a choice when
selecting a product or service. This is not an easy task regardless
of whether your focus is consumer or B2B market research, but there
are several ways to reach the end. A recent...read more
by March 14, 2013
As winter winds its way down and spring looms on the horizon, I was
reminded recently of a sampling technique used in the old days that
has taken on a new spin. It used to be called snowball sampling.
Just as a snowball gets bigger as it rolls down the hill, this form
of sampling builds up the...read more
by March 7, 2013
In both consumer and B2B market research we are often faced with
questions from clients that require both quantitative research
methods as well as the deeper insights that come from unstructured
or more qualitative approaches. Fortunately, online survey
platforms such as Cvent allow us the ability...read more
by February 26, 2013
There is another side to the ‘one percent’ debate. This presented
itself in fine fashion recently thanks to two emails from LinkedIn.
In the past year the business networking site surpassed 200 million
profiles. In 2012, I received an initial email stating that I was
one of the first one percent of...read more
by January 31, 2013
The presidential election cycle provides good fodder for those of
us in market research and last year is no different. One thing that
came to mind recently as I was checking our mail is the
preponderance of political mail that my wife received. What makes
this odd is that I received none! My...read more
by January 24, 2013
When it comes to predictions everyone has their own crystal ball.
Consumer and B2B market researchers are no different. In fact we
are often asked to divine the future more frequently than other
colleagues because of our closer connection to customer insight. I
recently came across an article in...read more
