“Welcome to the show!” so the ringmaster said. We could also say welcome to the survey, and that would be the function of the welcome page in the Cvent online survey platform. The platform allows the researcher to create not only an invitation, but also a welcome and a thank you page. How...read more

In a previous post I discussed the basics for conducting online advertising testing. With the advent of online survey platforms the ability to test various advertising messages and formats is easier than ever. Gone are the days of renting large rooms and embedding ads in mock programs. The current...read more

What makes a community? Well certainly it is a collection of unique individuals who call a single place home. It is also a place where businesses hang their shingle. Collectively the residents and businesses work together and if all goes well the community can thrive. However, there is something...read more

There was a day not long ago that advertising testing involved sitting large numbers of people in a room and showing them ads embedded in pilot television shows with a pre-exposure survey and a post-test assessment following the programming and ad exposure. My how things have changed! With the...read more

The concept of significance is central to generating consumer insights. As market researchers we are tasked with providing data to decision makers that is both useful and meaningful. How we measure statistical significance depends upon the types of questions we ask and the associated data structure...read more

As consumer insight professionals we are often tasked with assessing how our consumers and prospects make a choice when selecting a product or service. This is not an easy task regardless of whether your focus is consumer or B2B market research, but there are several ways to reach the end. A recent...read more

There once was a time when marketers were firmly in control of the brand and all messaging associated with the brand. Those days are gone my friend. They have been replaced by an uneasy truce between marketers and the masses that are empowered with blogs, social media, online reviews and so forth....read more

It’s time to reach out and touch someone. All eyes are on Valentine’s Day and sharing the love. How does this thought process apply to market research you may ask? Well that’s easy to see if you consider each survey touchpoint an opportunity to share a bit of love. It doesn’t matter if you are...read more

Are products services and vice versa? There is a bit of confusion in the marketing waters nowadays about this issue. Essentially, from my humble perspective, there is little difference between a product and a service. Yes, it is difficult to load a service into your car and install it in your...read more

In a recent post, I covered segmentation basics and briefly examined the debate around which variables are best used for the project. The point to remember is that marketing organizations can often benefit from multiple segmentations depending upon the end user (e.g. direct marketing, sales,...read more