Building a research community

Building community is an integral component of a successful life. Such is definitely the case when considering ways to capture and leverage input from customers, prospects, donors or just about any other group of interest. Online survey platforms, at least the lower end of the market, were great for...read more

If I knew then what I know now - exporting data

Online survey platforms such as Cvent offer fantastic views into the data. You can have real-time visuals as well as tabular reporting. However there is a divide between survey platforms and analytical tools such as SPSS, SAS or R. These packages allow you access to the full power of statistical...read more

Spending Your Time Wisely

Time well spent! Much has been said by me and others lately regarding time. Time is a resource, time is valuable, time slips away and so forth. One of the best uses of our time as consumer and B2B market researchers is to spend the time needed to pre-test our surveys before we launch them out into...read more

Communication is a Two-Way Street

Communities are a key component to a successful life and modern society. Nowhere is this truer than in marketing and especially so in consumer and B2B marketing research. Online survey platforms, at least the lower end of the market, have been great for driving one off projects. It isn’t until you...read more

Navigating the DIY Waters

We live in a do-it-yourself age. This DIY focus is what home improvement stores such as Lowes and Home Depot have built their empires on. The same is true for the countless auto part stores catering to the DIY guy (or gal). Online survey platforms of all shapes and sizes have brought the DIY fervor...read more

Being a Proactive Marketer Requires Data

Too often we miss out on the deal by a fraction of a second. One would think with the advent of customer relationship management systems, marketing automation tools, big data and so forth that marketers would have numerous targeted opportunities to reach out and make a difference. Marketing research...read more

Where to Begin?

Where to begin is a question frequently heard in market research. Yet, when it comes to survey design I am not sure that question is asked often enough. A particular example that has significant ramifications on satisfaction scores is where to start the scale? There is a significant body of research...read more

Q & A from The Voice of the Customer: From Feedback to Action Webinar

Last week, we hosted a webinar with Senior Research Analyst from Aberdeen Group, Aly Pinder, and Global Client Experience Senior Program Manager from Cornerstone OnDemand, Jen Maldonado. We had TONS of great questions. We've gone through the all questions and answered them here. If you missed the...read more

Top 7 Ways to Improve Your Survey Response Rates

Web surveys are a great way to gather customer and employee feedback and market research if they are crafted properly. However, a challenge that many companies face is getting high enough response rates to guarantee the data collected and reported on is accurate and trustworthy. Here are a few tips...read more

Quota Design

Not all surveys will be applicable to all potential respondents. Targeting our survey efforts to those most likely to respond will increase our engagement levels and in theory provide a more interesting experience. How do we know who is most likely to respond? This is a question for the ages, but in...read more
Crimes in Design Webinar
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