Throwback Thursday: Back to the Hits of 2012

What better way to bring in the New Year than to look back and see what we’ve learned in the past four? Here’s a #TBT tribute to the posts that were a hit in 2012, plus some added questions for you to consider. Read on and explore how things have changed for your business over the years. more

Why NPS is Used as an Internal Benchmark

  Organizations are becoming smarter. More tools are available than ever before to measure your performance and the experience for your customers and employees. But why do organizations often look to their competition to see if they are on par with the market average? Why not look inside your more

Using research to craft brand strategy

Market research is all about supporting the brand. Companies with a defined brand strategy are better suited to dealing with the vagaries of the marketplace. In a recent article by HubSpot they identified seven core practices necessary for developing and maintaining a strong brand. They more

Getting into the Trenches: Why Observing Customers is a Must

One of the lessons I learned early on as a market researcher is the need to get down into the trenches. It is absolutely necessary if you want to be able to understand the journey a prospect takes  to become a customer. This is especially true for quantitative researchers who see life through more

Research with agility

The agile methodology has become a de facto standard in software development, but now has found its way into the market research arena. The advantage agile brings to the table is its ability to better manage the unplanned events, such as a needed change in advertising copy due to shifting more

It’s all about semantics

There are numerous ways to measure attitudes and beliefs. Many have been covered in this blog previously. One of my favorites is the semantic differential. Unlike Likert scales, which measure level of agreement, the semantic differential exposes the respondent to a series of paired statements more

Concept Testing: Which Path to Choose

Testing 1,2,3 Online survey platforms have enabled both B2B and consumer market researchers the ability to conduct concept tests with a greater degree of ease than found in previous generations. Gone are the days of filling auditoriums to test commercials embedded between pilot TV shows. This more

Measuring Brand Reputation

It’s all in the reputation! In both consumer and B2B marketing research there comes a time when it is critical to understand what drives the choice in a consumption scenario. We have to get down into the weeds with the consumers or business decision makers and ascertain what they feel is more

What are your plans for that data?

What will you do with those results? If there was ever a question to be asked, this would be it. If there is a likelihood that the results you generate will not be acted upon, then why would you conduct the survey to begin with? During my time in the market research space, I have seen many studies, more

Is your data quality suffering?

How long is too long? This is a question being asked more frequently in market research circles. It is certainly a topic I have devoted much time to, for the simple reason that lengthy and complex surveys make it more difficult for all researchers to collect valid and reliable data. I delve more
Crimes in Design Webinar
Subscribe to our Monthly Newsletter