Extending the Marketing and Research Relationship

The question was posed to me earlier today about the use of research in conjunction with marketing efforts. This is a potentially divisive topic and many of the research world’s leading organizations have issued decrees on what is and what isn’t acceptable.Selling under the guise of research seems...read more

To Brand or Not to Brand (Your Survey)

To brand or not to brand is the question. Market researchers face this with every survey they release. Should they design the survey with corporate approved colors and logos or should they go plain Jane and avoid the design elements? There are good reasons for both. The advent of online survey...read more

Sticking to your Intentions

What are your intentions? In today’s fast paced world it is all too easy to fall into the trap of marching forward without taking time to consider the direction we need to go. Market researchers are certainly not immune to the “hurry up and get it done yesterday” demands of the market. I am not sure...read more

Oh No, What Do I Test

Setting up a market test is by no means a difficult task, but it does require foresight and patience. In the direct or database marketing worlds, we might test offer, copy, medium (e.g. postcard vs. letter), subject lines, response rates and so forth. In online marketing research, several options...read more

5 Best Practices for Designing Mobile Surveys

When online surveys came on the scene for the first time in 1999, there was initial hesitation. Was online really going to replace phone and mail surveys? As online has become the norm over the last decade, we've learned there's still a place for multi-mode feedback collection. In fact, with social...read more

Survey Panel Design: Is Beauty Skin Deep?

Is beauty really skin deep? The phrase ‘skin’ in terms of survey panels refers to the look and feel of the panel. It is closely related to the concept of user experience in website design.Online survey and panel platform providers such as Cvent offer several templates for creating surveys. These...read more

Surveys Without a Goal Won't Hit the Target

What is a survey without a goal? In these ‘must have it yesterday’ times it is all too easy to lose sight of why we are conducting research. This is the double-edge sword that we work in. Having an online survey platform, and access to potential respondents through online panels, can lead...read more

Market Research Survey Templates Made Easy

While every client wants to feel like they are special, different, and have their own needs, the reality is that what works for one client might work for another client. This can be true of many things, including market research, which is why market research survey templates can help accelerate...read more

ABC: Always be Checking

In the sales world, the acronym ABC stands for Always Be Closing or doing what is needed to close the sale. I propose for survey researchers that ABC takes on a slightly different meaning. In this case Always Be Checking. The advent of online survey tools has made it easy to create and push out a...read more

Every Picture Tells a Story

Far too often we as survey researchers rely on static tables for displaying the data we collect. Tables are not bad, when used in moderation, but have you ever read a report that was nothing more than a series of tables? Talk about cognitive overload. What’s the alternative you say? The strategic...read more
Crimes in Design Webinar
Subscribe to our Monthly Newsletter