Preventing Respondent Frustration

This post applies to consumer and B2B market researchers as well as those who design questionnaires for measuring employee satisfaction and engagement. Multiple response questions where the respondent can select any or all options are a valuable question format. However, if not handled correctly...read more

Testing Prices One at a Time

As mentioned in a previous post there are several survey-based methods for testing the market’s perception of price. Monadic price testing in one such method. In monadic price testing the respondent sees one price and is asked to state his or her purchase intention at that price point. This design...read more

Top 15 Blog Posts of 2013

I can’t believe 2013 is almost over! There are so many great blogs that we’ve posted over the past 12 months, that I wanted to keep up with tradition and give all of our readers a recap of the most popular blog posts of 2013! Enjoy! Samples at Random Sometimes being random is exactly what your...read more

3 Tips for Achieving the Right Balance in Questionnaire Design

There is a time when we as consumer and B2B market researchers have to step back and remind ourselves to keep it simple. This was brought to my attention by the recent spate of political campaign signs going up around the area.Political campaigns are famous for brevity, although the politicians or...read more

Mining 'Out of Office Messages'

No matter what day or time you send out your survey invitation, if you are in B2B market research, you will come across the emphasis ‘out of office’ or OOO message. The actual counts and the percentage of your invite file that is out of action will vary, although mine seems to average around 10% no...read more

Running Out of Time

The sands of time are running low or so they say. When it comes to time we as consumer and B2B market researchers are being asked to do more with less. This must be the new normal. However, do you spend much time thinking about our respondents and the time commitment we ask of them? I would hope...read more

Direct to SPSS Download Feature

It seems as if everyone in market research is overworked, and perhaps underpaid, but such is the “new normal”. In order to keep up with an ever increasing workload, we have to find ways to increase efficiencies without sacrificing our work’s quality. The tools we use, and how we use them, can offer...read more

Survey Reporting Tips

The primary reason to run surveys is to get the right information and insights from your respondents – the feedback that matters. Therefore, the most important part of your survey is the data you collect, and our goal is to ensure that you’re confident with that data, and can use it to drive...read more

Capturing Numerical Data

There comes a time in both consumer and B2B market research that we want to ask respondents to allocate their valuable resources to a task. For example, allocating how much time they spend involved in various activities or perhaps how much they spend on their monthly bills. As survey designers we...read more

Let's Go Mobile!

I’m goin’ mobile as Pete Townsend once sang. The trend toward all things mobile continues to cruise down the highway unconcerned by high gas prices. Does this mean market research should follow along? I say so with a cautious yes! Why the caution you ask? When we go mobile we should do so with open...read more
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