by April 11, 2013
There was a day not long ago that advertising testing involved
sitting large numbers of people in a room and showing them ads
embedded in pilot television shows with a pre-exposure survey and a
post-test assessment following the programming and ad exposure. My
how things have changed! With the...read more
by February 1, 2013
One the primary purposes of marketing research (both for consumer
and B2B market research) is to mitigate risk. Often I am asked what
I do for a living and invariably my response is I quantify
executives gut feelings. This is exactly where market research as a
function needs to be. When we bring our...read more
by December 6, 2012
How much do you know about your customers? I mean do you really
know them? At the heart of consumer market research lays a wealth
of attitude data that is seldom tapped into. Leading marketers have
taken the time to delve into this pool because they realize that
attitudes precede behavior. How we...read more
by September 26, 2012
There isn’t a marketer out there who hasn’t at one time or another
questioned whether he or she was putting the right messages into
the market. After all it is all about how and what we communicate.
This is true regardless if we are in acquisition mode or focusing
on customer retention techniques....read more
by June 8, 2012
Consumer and B2B marketing surveys have long been used to estimate
demand. There are many routes to this type of information, but one
of the easiest methods to employ in an online survey is the use of
a pre and post question. In the sample below the survey author
asked about behavior over the course...read more
by April 24, 2012
Is social media a viable option for promoting your survey? The
growth of social media platforms certainly is enough alone to make
you stop and take a look. Facebook has in excess of 840 million
subscribers globally and Twitter has approximately 130 million.
LinkedIn has over 150 million subscribers...read more
by March 23, 2012
By their vary nature, surveys are subject to certain types of
error. Only Census’ reach the total population, and even then they
can be subject to errors associated with question construction.
With the ability to link survey data to your CRM, one can assess
the potential for non-response error....read more
by January 16, 2012
The first survey a prospective panelist will see is their profile
survey. An argument can be made that the profile survey is the most
important survey a panelist will engage in. Why? As the starting
point in the relationship, the profile survey gives us the
opportunity to get to know the panelist...read more
by January 13, 2012
Panels represent opinions waiting to be shared. The question of the
day is who do we want to invite to the party? If your goal for 2012
is to create, manage and leverage a survey panel then careful
thought needs to be given to deciding whose opinions are worth
surveying. If you are involved in sales...read more
by December 28, 2011
Last week I shared my favorite feedback management blog posts that
fell outside the Top 25 Most Popular Posts of 2011. After crunching
the analysis for most read articles, most shared and clicked posts,
I've narrowed down our 476+ posts to just the Top 25.Please share
your thoughts below on any...read more
