Many versus The One

Should you be looking at multiple channels for your research efforts? Single deployment channels such as online, paper, phone or mobile may no longer get you the quantity and quality of responses you need. A working definition of multi-channel research involves using two or more deployment...read more

A Nickel Here a Dime There

Surveys can be used to assess opinions on our messaging and the propositions we put forth into the market. It makes sense that we would want to leverage statements that resonate with the thought process of our consumers and prospects. This is where consumer and B2B market research can inform the...read more

The Art and Science of Asking Questions

Asking questions is what market researchers are trained to do, be they in the form of unstructured questions used in focus groups and in-depth interviews or in controlled survey questions designed to estimate likelihood of purchase. Our questions are the key to unlocking the vault in the consumer or...read more

Using the Van Westendorp Pricing Model

Organizations tasked with making a profit operate under a strategy which is dependent upon multiple factors including market share; volatility; brand position; and other factors including the current state of the economy. The primary goal here is to maximize the profit generated by the firm....read more

Testing Prices One at a Time

As mentioned in a previous post there are several survey-based methods for testing the market’s perception of price. Monadic price testing in one such method. In monadic price testing the respondent sees one price and is asked to state his or her purchase intention at that price point. This design...read more

Matching Distributions with Quotas

Since very few of us have the option to conduct a census of our customers, prospects or panelists we need to rely on the sampling process. For most consumer and B2B market research studies, one of our goals is to provide data that mirrors the population(s) of interest along the lines of these...read more

Starting Off with Categorical Data

As part of my getting back to basics series this winter I want to take some time to review a critical element in survey design – data types. As consumer and B2B market researchers we are asked to dive into the mindset of customers and prospects using qualitative and quantitative research designs....read more

Tying Up Loose Ends in Customer Data

Sometimes it is difficult to tie the loose ends together, but as market researchers this is what we do for our colleagues in marketing, sales and customer service. A recent new vehicle purchase has made this abundantly clear to me. Major purchase transactions, as far as milestone events go, generate...read more

Survey Design Tips: Validate if Respondents Can See and Hear Your Media

One of the major advances offered by online survey platforms, such as Cvent, is the ability to incorporate multi-media. In the old days, actually not that long ago, you would have had to recruit members of your target market(s), invite them to attend an event and then expose them to the proposed...read more

Using Research to Maximize Success

Not all product or service launches will be successful. There are statistics aplenty that will confirm the challenges faced when starting a business or launching a new product. More will fail than will succeed. Market success is an equation with an ever changing slate of variables, yet one will...read more
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