“Welcome to the show!” so the ringmaster said. We could also say welcome to the survey, and that would be the function of the welcome page in the Cvent online survey platform. The platform allows the researcher to create not only an invitation, but also a welcome and a thank you page. How...read more

Just who we are is a question that has been asked by philosophers since time immemorial. Market research professionals are no different than those wise men from ancient Greece in this regard. Our task is to create an understanding of the consumer’s mind in which we can shape our brand positioning...read more

Missing data can quickly  turn your actionable consumer insights into a lackluster pile of data. It is an issue that both consumer analytics professionals and B2B market researchers face on a regular basis. It is also an issue with which database marketers must contend. In essence, data is missing...read more

I recently viewed a PBS program that focused on ways to mitigate the impacts of climate change. Whether you live in a high-rise or in the desert the changes underway will affect everyone. No this is not a post about doom and gloom, but it is one about how marketing can be a part of the solution. I...read more

We talk a lot on this blog about how your customers are arguably your best source of information on your brand image, service offerings, and overall customer experience. Taking advantage of this resource to have an honest conversation with your target audience is referred to as utilizing "Voice of...read more

I’m very excited to share some new findings on the customer feedback management space that were just uncovered by an Aberdeen Group research study! Cvent has sponsored a new study from Aberdeen, titled “Customer Feedback Management: Leveraging Voice of the Customer to Amplify Business Results,” that...read more

Is customer satisfaction strictly a function of the product or service the consumer purchased? The short answer is no. Is it solely dependent upon the context of the purchase situation? Again, no. From the depth of customer satisfaction research we can glean that customer satisfaction is a...read more

Everyone knows what an executive summary is: it's where you summarize the key points of your sales proposal. Right? Wrong. According to Geoffrey James, author of the most visited sales blog in the world, an executive summary should tell the customer why they should buy from you. Not only that, but...read more

Josiane Feigon, president of TeleSmart Communications, Inc., used to love planning all the intricacies of her kid's birthday parties: the food, the games, the activities, and of course, the goodie bags. Goodie bags are a great way for your child to say "Thanks for coming,  and here's something for...read more

Surveys as lead generation tools, this sounds like an abomination. However, they can be conducted in the spirit of both research and sales. In the old days of marketing research, when phone calls were one of the primary tools for data collection, unscrupulous sales people would lead with a survey...read more