Building a research community

Building community is an integral component of a successful life. Such is definitely the case when considering ways to capture and leverage input from customers, prospects, donors or just about any other group of interest. Online survey platforms, at least the lower end of the market, were great for...read more

A Nickel Here a Dime There

Surveys can be used to assess opinions on our messaging and the propositions we put forth into the market. It makes sense that we would want to leverage statements that resonate with the thought process of our consumers and prospects. This is where consumer and B2B market research can inform the...read more

Communication is a Two-Way Street

Communities are a key component to a successful life and modern society. Nowhere is this truer than in marketing and especially so in consumer and B2B marketing research. Online survey platforms, at least the lower end of the market, have been great for driving one off projects. It isn’t until you...read more

Matching Distributions with Quotas

Since very few of us have the option to conduct a census of our customers, prospects or panelists we need to rely on the sampling process. For most consumer and B2B market research studies, one of our goals is to provide data that mirrors the population(s) of interest along the lines of these...read more

Top 15 Blog Posts of 2013

I can’t believe 2013 is almost over! There are so many great blogs that we’ve posted over the past 12 months, that I wanted to keep up with tradition and give all of our readers a recap of the most popular blog posts of 2013! Enjoy! Samples at Random Sometimes being random is exactly what your...read more

Extending the Marketing and Research Relationship

The question was posed to me earlier today about the use of research in conjunction with marketing efforts. This is a potentially divisive topic and many of the research world’s leading organizations have issued decrees on what is and what isn’t acceptable.Selling under the guise of research seems...read more

Tradeshows and the Voice of the Customer

As summer winds down and fall comes knocking there still are numerous tradeshows happening or on the near-horizon. These events are obvious candidates for sales and lead generation, but they can also be a cornerstone for voice of the customer efforts. There was a day when paper or postcard surveys...read more

The Magic of Survey Logic

Engaged respondents are more likely to take your survey seriously and provide truthful response. Using dynamic logic is one of the easiest ways to engage a respondent and make his or her experience more memorable. This is important to your project because engaged respondents are more apt to provide...read more

Attitudes drive behaviors

There isn’t a marketer out there that hasn’t at some point wondered if their consumer and prospect bases are identical or if there are differences which can be leveraged. This may be a stretch, but market segmentation has been around a long time and is a staple for researchers in consumer and B2B...read more

Unlocking a Research Panel

If you are considering building up a research panel of your own one of the key considerations is the nature of your profile survey. This will be the first survey, and hopefully not last, that a participant will see. Although the word ‘profile’ has mixed connotations, as in the negative context of...read more
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