Compare Your Survey Sample to US Census Data with Data Ferrett

The US Census is the go to source for data which allows us to compare our sample to larger populations to ensure representativeness. The Census Bureau has created a tool in Data Ferrett which will make this process significantly easier for market researchers to employ. Any discuss of...read more

The Keys to the Good Life - How to Survey Lifestyle Elements

There is more to life than work! Marketers in the entertainment, culinary and travel industries do their job with vigilance to remind us what the good life really is all about. Surveys are ideal for measuring the importance of lifestyle elements to our customers and prospects. In order to do this...read more

What the Biggest Political Polling Mistakes in History can Teach us about Surveys

Polls have been used to try and predict the outcome of important political races for centuries. The first poll was a modest straw poll conducted by the Harrisburg Pennsylvanian newspaper in attempt to determine the 1824 presidential election. Today, as we approach the 2014 mid-term elections, our...read more

The Price is Right

How as market researchers can we help our brethren in marketing, sales and product development assess whether or not our price in the ballpark? There are numerous ways to test price including market experiments designed to measure elasticity up through several survey-based techniques. A key question...read more

Using Binary Scales to Shorten a Survey

In consumer or B2B marketing research, as in life in general, there is typically more than one way to ask a question. Some of these methods are easier on the part of the survey respondent, while others although a bit more complicated yield richer results for our survey data analysis. When we are...read more

MarketingProfs Guest Post: The Changing Face of Feedback

Survey Innovation Series Part 1 It used to be that paper and postcard surveys were the way to go for gathering event feedback. The challenge with this approach? Receiving attendee feedback after the fact when the excitement has worn down and specific details are faded from memory. These days, thanks...read more

Question: Are Your Samples Representative?

For both B2B and consumer market researchers the question that lies in the back of our minds is to what degree is our sample a reasonable measure of the population(s) we are interested in? All aspects of our projects can be spot on, but if the respondents do not form a representative sample then the...read more

Should We Use Incentives for Survey Response?

We seem to need an incentive nowadays before we are willing to do anything. As our lives have become busier, taking even a few minutes for a survey can be perceived as time wasted. This has led to an increasing reliance on incentives to motivate survey response. In the days of old it was common to...read more

Testing the value behind value propositions

How valuable is your proposition? Value propositions are a two-way street. From the company they are a promise of value to be delivered and from the customer’s perspective they are a belief that value will be experienced. These all important statements can apply to your entire organization, or parts...read more

Testing Ads Before they Launch

One of the major advances offered by online survey platforms, such as Cvent, is the ability to incorporate multi-media. In days gone by you would have had to recruit members of your target market(s), invite them to attend an event and then expose them to the proposed ads, pilot television shows or...read more
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