Using Binary Scales to Shorten a Survey

In consumer or B2B marketing research, as in life in general, there is typically more than one way to ask a question. Some of these methods are easier on the part of the survey respondent, while others although a bit more complicated yield richer results for our survey data analysis. When we are...read more

MarketingProfs Guest Post: The Changing Face of Feedback

Survey Innovation Series Part 1 It used to be that paper and postcard surveys were the way to go for gathering event feedback. The challenge with this approach? Receiving attendee feedback after the fact when the excitement has worn down and specific details are faded from memory. These days, thanks...read more

Question: Are Your Samples Representative?

For both B2B and consumer market researchers the question that lies in the back of our minds is to what degree is our sample a reasonable measure of the population(s) we are interested in? All aspects of our projects can be spot on, but if the respondents do not form a representative sample then the...read more

Should We Use Incentives for Survey Response?

We seem to need an incentive nowadays before we are willing to do anything. As our lives have become busier, taking even a few minutes for a survey can be perceived as time wasted. This has led to an increasing reliance on incentives to motivate survey response. In the days of old it was common to...read more

Testing the value behind value propositions

How valuable is your proposition? Value propositions are a two-way street. From the company they are a promise of value to be delivered and from the customer’s perspective they are a belief that value will be experienced. These all important statements can apply to your entire organization, or parts...read more

Testing Ads Before they Launch

One of the major advances offered by online survey platforms, such as Cvent, is the ability to incorporate multi-media. In days gone by you would have had to recruit members of your target market(s), invite them to attend an event and then expose them to the proposed ads, pilot television shows or...read more

Radio Buttons vs. Dropdown Menus

Don’t push that button! Or should we? Research conducted by Marketing Experiments sheds interesting light on this design question. In this example there was a direct comparison in the form of an A/B factorial test of radio buttons versus drop down menus on an order form. The research question was...read more

Doing Matrix Questions Right

Data quality and integrity needs to be at the core of what we as consumer and B2B market researchers deliver to our clients. With that said there are design techniques that we can employ that will encourage better respondent behavior and move the needle toward our goal of delivering quality data....read more

Registration is Open: Cvent Webinar with MarketingProfs

For decades, segmentation (of markets and customers) has been an accepted tool for tailoring offerings (messages, media, products and services) cost-efficiently.  Indeed, the debate has gone past whether or not segmentation is a valuable tool for effectively reaching markets and customers.  Rather,...read more

If I knew then what I know now - multi-channel surveys

What I knew then… I heard a statistic yesterday that the average smartphone user is never more than three feet away from their phone. I am not sure I find this good, bad or I'm just indifferent, but it does play into our need as consumer and B2B market researchers to expand our delivery options. The...read more
Crimes in Design Webinar
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