by October 15, 2012
The heart of what we do, in both consumer and B2B marketing
research, is identifying those aspects of the experience that
satisfy and delight the customers. It is at this nexus that
customer loyalty is born. This ultimately will lead to more
retained customers growing their business with us over the...read more
by October 19, 2011
While searching for this week's TedTalk inspiration, this title
jumped out at me: Let's Simplify Legal Jargon! I agree 100%. Let's
just speak in plain English that's understood by everyone, not just
those with law degrees. During this talk, Alan Siegel discusses how
difficult it is to understand...read more
by August 25, 2011
As marketers, we spend a great deal of time and money attempting to
make consumers aware of our products and services, essentially
creating a niche in the clutter of the market. Creating awareness
in the minds of the consumers is step one in the long process of
filling the sales pipeline. As such,...read more
by May 9, 2011
In February 2011, Facebook changed its Pages application. Like the
former Catherine Middleton, Facebook "didn't put a foot wrong" with
this latest move to increase customer satisfaction. According to an
announcement posted on the Facebook website, the upgrade allows
users to choose to receive...read more
by April 7, 2011
Next week, Cvent is hosting a webinar, in conjunction with
MeetingsNet and industry experts, to discuss Event Marketing 2.0.
So it's no surprise we're all a flutter with social media strategy
discussions. I've been inspired to share five secrets about how to
effectively use social media in your...read more
by April 4, 2011
One great way to give your business an edge over the competition is
to have a clear picture of who your best customers are and make
sure you're putting your energy and budget towards finding more of
them. Often business owners are afraid to focus their marketing to
a specific type of customer for...read more
by April 1, 2011
When you're starting a new business, market research is a necessary
component for success as many financial backers want to know you've
done your homework before offering assistance. Before you jump into
it, here's a quick five-pack on the common pitfalls that
entrepreneurs make, and how to avoid...read more
by November 12, 2010
When you are launching a new product and defining a new market, it
is important to understand who your audience will be and the
demographic that they represent. In understanding the demographic,
you can then understand who your product appeals to; what
competitive products might they be using; what...read more
by October 18, 2010
Niche market research is a great way for small business and
home-based businesses to see how or if their products or services
will resonate among their key audiences. As someone who is trying
to start my own business, I understand the value of niche market
research and, in fact, have used niche...read more
by September 27, 2010
I came across a hilarious video that shows two cartoon bears
discussing marketing. The video was posted by "Hippy Marketer" Tad
Hargrave and is one of the best and funniest explanations of why
you need a niche. A viable niche can bring focus to your marketing
efforts, shorten your sales cycle and...read more
