Twist Customer Sat in a new direction

The heart of what we do, in both consumer and B2B marketing research, is identifying those aspects of the experience that satisfy and delight the customers. It is at this nexus that customer loyalty is born. This ultimately will lead to more retained customers growing their business with us over the...read more

Let's Simplify Jargon!

While searching for this week's TedTalk inspiration, this title jumped out at me: Let's Simplify Legal Jargon! I agree 100%. Let's just speak in plain English that's understood by everyone, not just those with law degrees. During this talk, Alan Siegel discusses how difficult it is to understand...read more

Measuring Awareness

As marketers, we spend a great deal of time and money attempting to make consumers aware of our products and services, essentially creating a niche in the clutter of the market. Creating awareness in the minds of the consumers is step one in the long process of filling the sales pipeline. As such,...read more

Changes in Facebook Pages Facilitate B2C Interactions

In February 2011, Facebook changed its Pages application. Like the former Catherine Middleton, Facebook "didn't put a foot wrong" with this latest move to increase customer satisfaction. According to an announcement posted on the Facebook website, the upgrade allows users to choose to receive...read more

5 Steps for Including Social Media in your Survey Strategy

Next week, Cvent is hosting a webinar, in conjunction with MeetingsNet and industry experts, to discuss Event Marketing 2.0. So it's no surprise we're all a flutter with social media strategy discussions. I've been inspired to share five secrets about how to effectively use social media in your...read more

5 Steps to Find Your Ideal Market Segment

One great way to give your business an edge over the competition is to have a clear picture of who your best customers are and make sure you're putting your energy and budget towards finding more of them. Often business owners are afraid to focus their marketing to a specific type of customer for...read more

5 Common Mistakes New Entrepreneurs Can Avoid

When you're starting a new business, market research is a necessary component for success as many financial backers want to know you've done your homework before offering assistance. Before you jump into it, here's a quick five-pack on the common pitfalls that entrepreneurs make, and how to avoid...read more

Market Research and Demographic Survey Questions

When you are launching a new product and defining a new market, it is important to understand who your audience will be and the demographic that they represent. In understanding the demographic, you can then understand who your product appeals to; what competitive products might they be using; what...read more

Niche Market Research for Small and Home Businesses

Niche market research is a great way for small business and home-based businesses to see how or if their products or services will resonate among their key audiences. As someone who is trying to start my own business, I understand the value of niche market research and, in fact, have used niche...read more

How to Determine if Your Niche is Viable

I came across a hilarious video that shows two cartoon bears discussing marketing. The video was posted by "Hippy Marketer" Tad Hargrave and is one of the best and funniest explanations of why you need a niche. A viable niche can bring focus to your marketing efforts, shorten your sales cycle and...read more
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