Reading the Lay of the Land: Demographics and Awareness

Those of us involved in B2B market research are often called upon to provide a “lay of the land” through survey data, focus groups and competitive intelligence. This approach provides decision makers with a view of marketing opportunities by key target segment. In addition to survey results, this...read more

Tradeshows and the Voice of the Customer

As summer winds down and fall comes knocking there still are numerous tradeshows happening or on the near-horizon. These events are obvious candidates for sales and lead generation, but they can also be a cornerstone for voice of the customer efforts. There was a day when paper or postcard surveys...read more

Using Surveys to Support PPC Efforts

Social media and big data are all the rage, but survey research should not be left out of the market intelligence mix. A perfect example is the use of surveys to compliment Google AdWords to develop a refined list of search terms for use in pay per click (PPC) advertising and search engine...read more

Q & A from The Voice of the Customer: From Feedback to Action Webinar

Last week, we hosted a webinar with Senior Research Analyst from Aberdeen Group, Aly Pinder, and Global Client Experience Senior Program Manager from Cornerstone OnDemand, Jen Maldonado. We had TONS of great questions. We've gone through the all questions and answered them here. If you missed the...read more

Know Thy Competition!

The number of true monopolies in the global economy is not that large. What this means to the rest of us is that we have to compete to sell our products and services. Competition can come from both global competitors and those homegrown in your back yard.To grow in a soft economy companies must be...read more

The New Officer In Town: The Rise of the Chief Customer Officer

There is a new C-level position taking shape. According to work published in the Harvard Business Review blog the next generation of C-level executive is likely to be the Chief Customer Officer (CCO). This is a good thing for those of us in marketing research and consumer insight positions as it...read more

Tips for Building a Better Product or Service

Are products services and vice versa? There is a bit of confusion in the marketing waters nowadays about this issue. Essentially, from my humble perspective, there is little difference between a product and a service. Yes, it is difficult to load a service into your car and install it in your...read more

It's Never Too Late to Start an MR Program

For many larger companies, non-profits and governmental organizations the need for market research is thoroughly understood, valued and budgeted for. Marketers and strategists within these entities realize that market-driven consumer insights are essential to maintaining or expanding their position...read more

Location, Location, Location - Geolocation, That Is

What is it? Geolocation uses the GPS on your smartphone to tell other people where you are, and ties real-world businesses or events to that spot. Global Positioning Systems use satellites to pinpoint your exact location; when GPS is unavailable, your location can be more generally determined by...read more

Differentiate This!

In the halcyon days, marketers could put almost anything into the market and it would sell (does anyone remember Pet Rocks?) Such are not these days anymore. With a slow growth economy, marketers have to differentiate their products and services. According to BusinessDictionary.com product...read more
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