As a fact of daily life we are confronted with choices and options. Some of these decisions are easy to make and take little of our precious time. However, there are those decisions that take considerable time and resources to resolve. As survey researchers we put our respondents through choice...read more

Making decisions can be a challenging process. Understanding how customers navigate their decision process is a key function for both consumer and B2B market research professionals. One technique that is useful for understanding the decision matrix is CHAID analysis or known formerly as Chi-Square...read more

Customers are more empowered than ever, and organizations must continue to find ways to capture and leverage valuable customer feedback to improve products, services, and the customer experience. I'm thrilled to announce that Cvent is hosting a webinar on June 20th with Aberdeen Senior Research...read more

I’m goin’ mobile as Pete Townsend once sang. The trend toward all things mobile continues to cruise down the highway unconcerned by high gas prices. Does this mean market research should follow along? I say so with a cautious yes! Why the caution you ask? When we go mobile we should do so with open...read more

There are a few go to techniques that we use for survey data analysis. The primary tool used for analyzing survey data is the crosstab. There are fancier multivariate techniques, and those have their place, but for everyday use the crosstab is the preferred method for analyzing nominal and ordinal...read more

Greg's most recent post, Get Back to the Trenches, reminded me of a session I attended at the recent Mid-Atlantic Marketing Summit. Where Ken Chow, CMO at LogiAnalytics, Tom Kohn, Former EVP of Digital at Cygnus Business Media, Bob London, Founder & President of London Ink, and Bob Ragsdale, VP of...read more

Some experts believe that digital technology is going to be the next big thing in improving customer experience (CX). Companies are using the latest technology to cater to their customers while helping out their marketing department at the same time. In an Oracle survey of over 1300 senior execs,...read more

What makes a community? Well certainly it is a collection of unique individuals who call a single place home. It is also a place where businesses hang their shingle. Collectively the residents and businesses work together and if all goes well the community can thrive. However, there is something...read more

As someone involved in B2B market research I am intimately aware of the fact that survey response is a function of the questions we ask and the overall length of the survey. Other factors affecting response, both response percentage and the quality of the data, include the engagement level of the...read more

Online survey platforms, such as Cvent, offer the user a wide variety of tools designed to maximize the user experience. After all isn’t that what we are looking for…an engaged respondent that provides truthful and enlightened responses? With that said it amazes me how many surveys go out that do...read more