Webinar Q&A: Crimes in Survey Design

Last Thursday, I hosted the Crimes in Survey Design webinar. We had many great questions come in that we unfortunately did not have time to get to, but have answered below! If you missed the webinar or would like to watch it again, the recording is available here. What is the ideal rating scale: 5...read more

A Nickel Here a Dime There

Surveys can be used to assess opinions on our messaging and the propositions we put forth into the market. It makes sense that we would want to leverage statements that resonate with the thought process of our consumers and prospects. This is where consumer and B2B market research can inform the...read more

Using the Van Westendorp Pricing Model

Organizations tasked with making a profit operate under a strategy which is dependent upon multiple factors including market share; volatility; brand position; and other factors including the current state of the economy. The primary goal here is to maximize the profit generated by the firm....read more

Test Before You Send

After you’ve crafted what you think is a perfect survey, there’s one more thing you need to do before you send the masses – Test! This is the last and most important step before your survey goes live. It’s a good idea for someone (or a few colleagues) to double check the survey and look for any...read more

The Customer Conversation: Setting the Stage for Effective Engagement

Increasingly, there is a lot of talk by experts about the need to collaborate with employees and customers; to have a conversation that leads to mutual benefit.  And these stakeholders want to talk, make no mistake about it. What they don't want to do, however, is to answer long lists of questions...read more

Extending the Marketing and Research Relationship

The question was posed to me earlier today about the use of research in conjunction with marketing efforts. This is a potentially divisive topic and many of the research world’s leading organizations have issued decrees on what is and what isn’t acceptable.Selling under the guise of research seems...read more

What Was Missing at Content Marketing World (And 5 Content Suggestions)

What was missing from this week's Content Marketing World?  Data and Feedback Collection! I don't mean that they didn't collect feedback from attendees. They had a survey for every session in their mobile app. They incentived attendees to complete the surveys by gamifying them. Attendees were...read more

A Gentle (or Not so Gentle) Reminder

There comes a time when we need to be reminded. Sometimes a gentle reminder will do, other times we may need to be more forceful. Survey participants are no different.Seldom will we achieve our desired number of completes without resorting to some polite arm twisting. The Cvent online survey...read more

Key Driver Analysis vs Industry Benchmarking

While we do not dispute that comparison to competitors and other organizations within your own industry is important, we have found that starting with feedback from within your own organization is the most beneficial place begin. Companies share many of the same industry challenges, and even...read more

Keep an Eye on Response Rates

How well did we do? This is a common question in B2B and consumer marketing research circles. However, to answer it we need to know which is the metric that matters. In this case survey response is in question. Our brethren in database and direct marketing are intimately familiar with the concepts...read more
Crimes in Design Webinar
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