by March 28, 2013
The concept of a New York minute can be applied to market research.
For those who do not know a New York minute is an instant, which is
infinitely shorter than the 60-second minute you and I work with.
In the current haze of cloud-based thinking, we can apply this
short attention span metric via the...read more
by January 7, 2013
While we highlight the most popular posts from a given month in our
newsletter, one of my favorite activities is to look back and see
what posts were the most popular overall each year. Keeping with
tradition, here's a look back across the 20 most popular posts of
2012! Customer Loyalty Month: 25...read more
by November 8, 2012
Long-time users of Facebook have seen a lot of changes to the
social networking website over the years, from status updates to
timelines. But there's one Facebook feature that can help you
develop your customer relationships instead of checking up on old
flames: Facebook Sponsored Stories. Ernan...read more
by October 9, 2012
Yes my friends we have entered the political silly season. With a
month til the US presidential elections more money will be spent on
advertising and on public opinion polls than any other time of the
four-year political cycle. It is a good time to be in advertising
or research. It is a sure bet...read more
by October 9, 2012
Let’s now prepare for a return to the Political Silly Season.
Sample size, confidence levels and intervals are critical to the
public opinion polling process. However, another crucial aspect for
consideration by researchers of all stripes is the nature of the
sample and of the respondents.It is all...read more
by June 27, 2012
Customer experience is a new(er) practice within the enterprise.
There's no degree. There's no How-To manual. But there are events
like the Forrester Customer Experience Forum in New York this week
designed around sharing new ideas and practices for effective
customer experience management. So far,...read more
by March 29, 2012
It's that time of the year again. Allergy season? March madness?
Yes, those too, but more importantly it's time for the Best Places
to Work survey results to come out! Some believe that getting on
lists from publications like AdAge or Washingtonian is about
frivolous self-promotion and is a waste of...read more
by March 26, 2012
Are you suffering from "opinion overload"? Are you tired of having
to opt out of surveys from your magazine subscription, your
insurance company, and even that random website you were browsing
on your lunch hour? Most likely the answer here is YES. So why
would you want to make your customers take...read more
by February 21, 2012
Are you, or have you considered using the likes of Facebook,
Twitter, YouTube, Pinterest, LinkedIn and other social media
platforms as a part of your organization’s learning
strategies? If you said “Yes!” congratulations! You’ve
joined the next generation of learning! If you are not yet on
the...read more
by January 24, 2012
One could say there is a natural order to things. In survey
research when we think of order we think of ordinal data. What
differentiates this data type from nominal data is that we can
leverage the respondent’s willingness to rank their choices. This
takes the analytical options up a notch from...read more
