by April 23, 2013
Just who we are is a question that has been asked by philosophers
since time immemorial. Market research professionals are no
different than those wise men from ancient Greece in this regard.
Our task is to create an understanding of the consumer’s mind in
which we can shape our brand positioning...read more
by April 8, 2013
It has been said many times that randomness is next to godliness in
the world of experimental design. I would extend this thinking to
the structured world of survey research as well. In this post we
will look at two methods for incorporating randomness into your
online survey design. Cvent offers...read more
by January 7, 2013
While we highlight the most popular posts from a given month in our
newsletter, one of my favorite activities is to look back and see
what posts were the most popular overall each year. Keeping with
tradition, here's a look back across the 20 most popular posts of
2012! Customer Loyalty Month: 25...read more
by December 6, 2012
How much do you know about your customers? I mean do you really
know them? At the heart of consumer market research lays a wealth
of attitude data that is seldom tapped into. Leading marketers have
taken the time to delve into this pool because they realize that
attitudes precede behavior. How we...read more
by December 4, 2012
I recently taught a session of introduction to quantitative
methods. The students brought up several excellent questions
including a series on data types. There is no way of escaping at
least a cursory chat on data types if you are involved in either
consumer or B2B market research. The...read more
by June 12, 2012
Recently we examined the nature of correlation. If you are involved
in consumer or B2B marketing research then sooner or later you will
examine the nature of the relationship between multiple variables.
In quantitative research, correlation analysis seeks to assess the
linear relationship between...read more
by May 29, 2012
As we have seen over the course of this blog and those by other
writers, there is always more than one way to ask a question.
Some of these methods are easier on the part of the survey
respondent, while others although a bit more complicated yield
richer results for our survey data analysis. When we...read more
by May 14, 2012
How do you measure agreement? Measuring agreement is one of the
most commonly employed practices in the realm of consumer and B2B
market research. The questions at hand could be focused on
agreement with a product concept, agreement with the main tenets in
an advertisement, or to what degree a...read more
by November 29, 2011
Ah the sweet life…marketers in the entertainment, culinary and
travel industries do their job with vigilance to remind us what the
good life really is. In order to do this effectively, the
researchers that support these marketers need to embrace lifestyle
questions in our consumer surveys. Hard core...read more
by November 22, 2011
Surveys are effective at data collection method. However, insights
develop after the fact and arise from our stistical survey
analysis. One of those techniques currently on my favored list is
the tried and true analysis of variance (ANOVA).If we are
collecting metric data on our surveys, perhaps in...read more
