Survey Crime: Unlawful Use of Bias

Most surveyors are constantly looking for ways to reduce survey bias that naturally sneaks into their questionnaires. One way to help reduce bias is to randomize survey question answer choices. Failure to randomize answer choices can result in order bias because there is a natural tendency to select...read more

3 Tips for Achieving the Right Balance in Questionnaire Design

There is a time when we as consumer and B2B market researchers have to step back and remind ourselves to keep it simple. This was brought to my attention by the recent spate of political campaign signs going up around the area.Political campaigns are famous for brevity, although the politicians or...read more

Where the Wild Things Are

Seldom is there a customer experience that doesn’t have an underlying emotional dimension. Harnessing this fact is an issue that Big Data has yet to fully resolve. However, for decades those in the consumer behavior camp have understood this. The emotional component to a decision or experience is...read more

Are You Using More Than One Barrel? Tips for Question Writing

When is two not better than one? In survey design two is certainly not better than one. In this case it refers to the use of double-barreled questions. Those with little research training often do not realize they are combining two distinct elements into one question. The best practice is to...read more

20 Most Popular Posts of 2012

While we highlight the most popular posts from a given month in our newsletter, one of my favorite activities is to look back and see what posts were the most popular overall each year. Keeping with tradition, here's a look back across the 20 most popular posts of 2012!   Customer Loyalty Month: 25...read more

Data 4 x 4

I recently taught a session of introduction to quantitative methods. The students brought up several excellent questions including a series on data types. There is no way of escaping at least a cursory chat on data types if you are involved in either consumer or B2B market research. The...read more

Testing Using the ABCs

At one point we all learned our ABCs. With the pace of change currently increasing in the marketing research world we are now in need of a refresher. In this case the A and B refer to the concept of A/B testing and the C is the outcome of that test, better known as the Champion. A/B testing has long...read more

Survey Analysis Shouldn't be a Fishing Expedition

As a market research professional and long-time survey guy, I have come across many clients who could be classified as unwieldy. Although I have nothing against them personally, their thoughts about survey development and the kind of information needed are enough to make one flinch. A few...read more

Level 1 Evaluation: Deciding on the Survey Format

Level 1 Evaluation relates to the feedback of the participants to the training event. Typically the participants are given "smiley sheets" to indicate their level of satisfaction with the program. As discussed in the earlier post, many categories are evaluated during level 1 evaluation. They include...read more

Capturing Lifestyle Information

Ah the sweet life…marketers in the entertainment, culinary and travel industries do their job with vigilance to remind us what the good life really is. In order to do this effectively, the researchers that support these marketers need to embrace lifestyle questions in our consumer surveys. Hard core...read more
Crimes in Design Webinar
Subscribe to our Monthly Newsletter