Upon learning about Cvent's online survey software, some organizations and businesses will say to us, "This sounds great...but I just don't see how I could use it here at XYC Company." Oh, how they'd be surprised.
Web surveys are used for a whole lot more than you realize. In fact, we'd be willing to bet you've taken at least one web survey in the last few months, whether it was a customer satisfaction survey, a marketing research survey, a job satisfaction survey, or something else entirely. The survey may have been a minor blip in your busy, fast-paced life, but to the surveyor, you provided invaluable business intelligence.
Consider the example of Internet Retailer's 2008 online survey of U.S. online retailers. Using the web survey, Internet Retailer discovered that letting customers rate products is a top spending priority at e-commerce sites. In fact, just over 57 percent of web-only retailers cited customer ratings and reviews as an emerging technology priority, followed by video or interactive rich media at 55 percent. Blogs or forums, social networking, personal product recommendations, and digital downloads or streaming media ranked third at roughly 36 percent each.
Giving ratings and reviews top rank shouldn't come as much of a surprise, given the research on online shoppers in 2007 by Bazaarvoice and Vizu. They found that 44 percent of online shoppers named this feature as the most useful on retail e-commerce websites.
Both these surveys offered key insights to web retailers. Not only do they give direction on what their customers are looking for as they shop and make purchases, but they also highlight the trends of the industry, not to mention the priorities of competitors.
The results of these web surveys would certainly lead to some new key business decisions for a retailer that wasn't investing heavily, or at all, in ratings and reviews. So there it is, just another way web surveys are improving the way companies do business.
Web surveys are used for a whole lot more than you realize. In fact, we'd be willing to bet you've taken at least one web survey in the last few months, whether it was a customer satisfaction survey, a marketing research survey, a job satisfaction survey, or something else entirely. The survey may have been a minor blip in your busy, fast-paced life, but to the surveyor, you provided invaluable business intelligence.
Consider the example of Internet Retailer's 2008 online survey of U.S. online retailers. Using the web survey, Internet Retailer discovered that letting customers rate products is a top spending priority at e-commerce sites. In fact, just over 57 percent of web-only retailers cited customer ratings and reviews as an emerging technology priority, followed by video or interactive rich media at 55 percent. Blogs or forums, social networking, personal product recommendations, and digital downloads or streaming media ranked third at roughly 36 percent each.
Giving ratings and reviews top rank shouldn't come as much of a surprise, given the research on online shoppers in 2007 by Bazaarvoice and Vizu. They found that 44 percent of online shoppers named this feature as the most useful on retail e-commerce websites.
Both these surveys offered key insights to web retailers. Not only do they give direction on what their customers are looking for as they shop and make purchases, but they also highlight the trends of the industry, not to mention the priorities of competitors.
The results of these web surveys would certainly lead to some new key business decisions for a retailer that wasn't investing heavily, or at all, in ratings and reviews. So there it is, just another way web surveys are improving the way companies do business.
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