Sometimes in survey research we need to ask questions that may be a little tougher for the respondent to answer. Typically these can be questions that require recalling something that happened in the past. Other times we need our clients to compute a little bit of math to arrive at an answer they...read more

Every organization should ask themselves What is good customer service? and create their own definition for good customer service based on the answer they come up with. Giving customers the opportunity to provide feedback on their customer experience is one way to improve customer service quality,...read more