Learn from other’s mistakes: customer service fail

We’ve all been there. Whether it’s a cable company, your phone company, an airline, etc. there’s most likely been a time where you’re put on hold for what seems like forever, then when you do reach someone you’re transferred to and from departments until you reach the person you actually need to...read more

Superior Data Through Closed Doors

Have you ever caught yourself telling a white lie? If you have, it probably wasn’t during a situation where you felt anonymous. Let’s face it, anonymity fosters honesty and candor. A quick scan of any Internet message board or review site could tell you that. When people aren’t tied to their...read more

Staying Ahead of the Curve

Are we a thing of the past? Will big data replace survey research as we know it? This question is being thrown about through all of the marketing research circles. There is no doubt that big data will impact the way marketing moves through its next evolution. For context, the same questions arose in...read more

Using Research to Maximize Success

Not all product or service launches will be successful. There are statistics aplenty that will confirm the challenges faced when starting a business or launching a new product. More will fail than will succeed. Market success is an equation with an ever changing slate of variables, yet one will...read more

Location, Location, Location - Geolocation, That Is

What is it? Geolocation uses the GPS on your smartphone to tell other people where you are, and ties real-world businesses or events to that spot. Global Positioning Systems use satellites to pinpoint your exact location; when GPS is unavailable, your location can be more generally determined by...read more

Attitudes drive behaviors

There isn’t a marketer out there that hasn’t at some point wondered if their consumer and prospect bases are identical or if there are differences which can be leveraged. This may be a stretch, but market segmentation has been around a long time and is a staple for researchers in consumer and B2B...read more

Using Surveys to Support PPC Efforts

Social media and big data are all the rage, but survey research should not be left out of the market intelligence mix. A perfect example is the use of surveys to compliment Google AdWords to develop a refined list of search terms for use in pay per click (PPC) advertising and search engine...read more

Giving a Gift: Incentive's Place in Survey Research

The concept of content gifts, as a form of advertising is an increasingly viable method for reaching customers and prospects. According to Jon Steinberg, President and COO of Buzzfeed, content gifts are a form of information or entertainment that a brand offers to a consumer in exchange for earning...read more

Free Flowing in the Data River

As the wheel of the year turns the discussion arises regarding the relevance of survey research in a big data world. This topic keeps coming back like a soul working out its karmic issues. The cynics, and there are many, state that surveys are flawed by their nature and are no longer needed with the...read more

Q & A from The Voice of the Customer: From Feedback to Action Webinar

Last week, we hosted a webinar with Senior Research Analyst from Aberdeen Group, Aly Pinder, and Global Client Experience Senior Program Manager from Cornerstone OnDemand, Jen Maldonado. We had TONS of great questions. We've gone through the all questions and answered them here. If you missed the...read more
Crimes in Design Webinar
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