Internet Survey

How long does an online survey project take? While it really depends on the project, Diane Hagglund at the Dimensional Research Blog says the typical web survey project takes three weeks. Here's a time line guide:

Week 1: Get project approval, set goals, identify participants, utilize an online survey tool to create the online survey. Basically, week one is the bulk of the market research process.

Week 2: Collect survey responses. This includes sending out your survey invitation with your email survey tool.

Week 3: Close the survey and complete your data analysis. You should have determined what analysis you wanted to do already (in week one) so it should just be execution. Depending on the project, you'll probably need to write some kind of survey report to share the findings with other key stakeholders.

Depending on the purpose of the survey, you may need to add another week or two if you want to create collateral to support marketing and sales efforts.

Diane also gives a rough time line for qualitative market research. If you're interested in reading her blog post, head on over to the Dimensional Research Blog.