Two heads are better than one, but is this the case in survey research? When it comes to questionnaire design the trend has definitely been towards shorter is better. Lean questionnaires are the new chic. This trend certainly argues against the use of multiple measures of a construct which would...read more

Tis the season for looking back and looking forward, makes you feel a bit like Janus, the Roman deity of beginnings and transitions. Thinking back over the course of the year one phrase seemed to capture lion’s share of the headlines…“Big Data.” All things mobile were in the public eye as well. What...read more

Marketers and business owners can find advice about creating surveys all over the internet. There are countless things to consider before actually creating the survey and myriad best practices. But companies are as unique as the people who head them. Even companies in the same industry could have...read more

I recently came across a blog that suggested marketing was an area where a practitioner could be self-taught and be quite successful. In fact the author posits that self-taught marketers can actually be better than classically-educated marketers. The same line of reasoning can be applied to those in...read more

Much of the change in the market research industry revolves around moving data collection online. Tools such as Cvent Web Surveys are excellent at collecting survey data interactively, yet they are also capable of producing easy to read print surveys. Why in this day of the internet would you want...read more

With increasing frequency website visitors are receiving pop-up messages and buttons that ask them to complete a profile survey. Getting to know your visitors and their wants and needs is an excellent strategy. The results can drive changes in content, inform site layout decisions, and in general...read more

Attitude scales, such as the opinion leadership scale I recently presented, have long been a staple in marketing research for clustering respondents, and in theory the broader market, into meaningful segments. This clustering process is the crux of segmentation research. Although advances in...read more

Online marketing research has developed a new fan group: business school students. Students have flocked to online tools for collecting primary data through surveys, experiments and online focus groups. When you look at the inherent benefits of online research -- low cost and speed -- it's easy to...read more

What's that squiggly square you see on real estate signs, billboards, magazine ads and even business cards these days? And what are you supposed to do with it?  Two questions that the majority of consumers have when they spot one. They're called "QR codes" and they're the latest trend to help...read more

Government panels. That sounds like something out of a Big Brother scenario, but the truth is that governmental entities can benefit from maintaining an online research panel the same way companies and non-profits do. There are many governmental entities using online tools, such as Cvent, to capture...read more