In today’s hi-tech world, everything is done online. As more and more of our personal information passes over the Internet, security is critical. Whether it’s our birthday or our social security number, we want to know that our personal information is safe and secure.The Cvent address book has...read more

I have spoken in great length about online surveys, and for good reason as this method accounts for about 60% of all surveys administered according to author and marketing professor Dr. Joseph Hair. However, the old standards such as telephone (CATI) and mail surveys still have their uses. For...read more

Experienced researchers will tell you the majority of problems in online surveys can be boiled down to inappropriate or inadequate questionnaire design, followed by inappropriate or insufficient respondent samples.  But here are a few specific challenges that pop up from time to time and a potential...read more

American employees have a lot to contend with in the workplace, not the least of which is a plethora of distractions, according to a survey by Workplace Options. The survey was conducted by Public Policy Polling over a three day period in August 2010 and polled 606 working Americans.Of those 606...read more

Yesterday, I shared 5 survey tips to boost response rates on your post-event feedback forms. The fourth tip I shared was to Keep it Easy to respond to your survey form. That can mean you need to do quite a few things to make the process as simple as possible. To help you design a questionnaire...read more

Most organizations want a customer perspective on product and services. Typically, you also want to know about customers' buying habits, their choices and preferences, likes and dislikes and overall customer satisfaction. A very easy way to gather all these opinions is through a customer survey....read more

Writing questionnaires is difficult. There's no doubt that it's a real skill to be able to weed through what we'd like to know and what we need to know, then translate that into a solid question that will give us the data we need. No matter what email survey service or internet survey solution you...read more

If you've created an online survey and used email marketing tools to attract respondents, you probably already know that automated survey tools are some of the most effective tools. When you conduct internet survey research, chances are you may have a large pool of respondents but a small open rate...read more

If you are new to the world of web survey solutions, understanding the importance of Likert scales is essential to conducting meaningful research and gaining data through your survey. Named after American psychologist Rensis Likert, this scale is not simply a rating scale. Instead, it uses a point...read more

Market research and marketing research are misleadingly-similar terms that describe distinctly separate concepts. "Market" research is, very simply, research into a specific market. It is a very narrow concept. "Marketing" research, on the other hand, are much broader. Narrow-scope “market” research...read more