Customer satisfaction is often considered to be a fairly soft measurement, relying on such markers as client feelings and industry leanings. Zack Urlocker, a guest contributor for Forbes, has provided an interesting formula for quantifying customer satisfaction in this article, and with the effects...read more

In today’s hi-tech world, everything is done online. As more and more of our personal information passes over the Internet, security is critical. Whether it’s our birthday or our social security number, we want to know that our personal information is safe and secure.The Cvent address book has...read more

With 65% of of internet users paying for some sort of online content, using content as a means to urge customers to take a survey seems like a logical idea.  Music, software, and apps were the main types of content paid for downloading, which can be great incentives to offer to potential survey...read more

In a former life I worked for the Los Angeles Times. Like any job it had ups and downs, but it was my first working for a Fortune 500 company (LAT was owned by the Tribune Company at the time). In that sense, it provided me the opportunity to play with some expensive toys (both software and data)...read more

Social media is growing, and its having an impact on the way businesses attract new customers and listen to existing customer opinions. While browsing many of these social media platforms, I've noticed organizations conducting online polls. I think it's important to understand that while public...read more

Most organizations want a customer perspective on product and services. Typically, you also want to know about customers' buying habits, their choices and preferences, likes and dislikes and overall customer satisfaction. A very easy way to gather all these opinions is through a customer survey....read more

In a world where so much of our day-to-day business happens online, it's crucial to make sure that your company's website is functioning properly and meeting the needs of its users. Whether you run an online retail store or a website that provides a community for users to play virtual games, using a...read more

All too often, businesses fail to conduct one of the most important steps in marketing research: understanding what the consumer really thinks. For businesses operating on small budgets, market research may sound scary. However, finding the right real time online survey software can be the ideal...read more

Market research and marketing research are misleadingly-similar terms that describe distinctly separate concepts. "Market" research is, very simply, research into a specific market. It is a very narrow concept. "Marketing" research, on the other hand, are much broader. Narrow-scope “market” research...read more

If you are a small or medium-sized business, customer satisfaction survey results can be invaluable to your growth and viability. All businesses need to know what they are doing right in order to gain new customers and increase revenue. When conducting a business survey of your customers, there are...read more