In a former life I worked for the Los Angeles Times. Like any job it had ups and downs, but it was my first working for a Fortune 500 company (LAT was owned by the Tribune Company at the time). In that sense, it provided me the opportunity to play with some expensive toys (both software and data)...read more

There are several important steps to note when you're beginning the process of conducting a market research study. Here are the top five to keep in mind: 1. Decide what it is you want or need to know about your market. You may be looking to establish your target market or better understand it. You...read more

Social media is growing, and its having an impact on the way businesses attract new customers and listen to existing customer opinions. While browsing many of these social media platforms, I've noticed organizations conducting online polls. I think it's important to understand that while public...read more

Most organizations want a customer perspective on product and services. Typically, you also want to know about customers' buying habits, their choices and preferences, likes and dislikes and overall customer satisfaction. A very easy way to gather all these opinions is through a customer survey....read more

All too often, businesses fail to conduct one of the most important steps in marketing research: understanding what the consumer really thinks. For businesses operating on small budgets, market research may sound scary. However, finding the right real time online survey software can be the ideal...read more

Market research and marketing research are misleadingly-similar terms that describe distinctly separate concepts. "Market" research is, very simply, research into a specific market. It is a very narrow concept. "Marketing" research, on the other hand, are much broader. Narrow-scope “market” research...read more

If you are a small or medium-sized business, customer satisfaction survey results can be invaluable to your growth and viability. All businesses need to know what they are doing right in order to gain new customers and increase revenue. When conducting a business survey of your customers, there are...read more

In today's fast-paced world, everyone wants everything done right now, instantly or even yesterday. Obviously market research studies take time, but you can use technology to help make your job easier and faster.• Use enterprise survey tools to make creating surveys even easier. There are dozens of...read more

With the emergence of widespread internet usage and powerful online survey software, the web has become the survey method of choice for many project managers and market research professionals.  Utilizing an online web survey design allows for levels of efficiency unheard of in traditional mail...read more

When you plan your online market research study, you still need to remember the standard steps for any market research project, plus some online specific tasks:1. Identify the target audience 2. Write a detailed questionnaire 3. Design an online survey using an internet research software tool 4. Set...read more