Free Flowing in the Data River

As the wheel of the year turns the discussion arises regarding the relevance of survey research in a big data world. This topic keeps coming back like a soul working out its karmic issues. The cynics, and there are many, state that surveys are flawed by their nature and are no longer needed with more

Q & A from The Voice of the Customer: From Feedback to Action Webinar

Last week, we hosted a webinar with Senior Research Analyst from Aberdeen Group, Aly Pinder, and Global Client Experience Senior Program Manager from Cornerstone OnDemand, Jen Maldonado. We had TONS of great questions. We've gone through the all questions and answered them here. If you missed more

Are Two Heads Better Than One?

Two heads are better than one, but is this the case in survey research? When it comes to questionnaire design the trend has definitely been towards shorter is better. Lean questionnaires are the new chic. This trend certainly argues against the use of multiple measures of a construct which more

Forrester Customer Experience Forum, Day 1 Takeaways

Customer experience is a new(er) practice within the enterprise. There's no degree. There's no How-To manual. But there are events like the Forrester Customer Experience Forum in New York this week designed around sharing new ideas and practices for effective customer experience management. So far, more

Trends Affecting Marketing Research: Are You Feeling like the Roman God of Beginnings & Transitions Yet?

Tis the season for looking back and looking forward, makes you feel a bit like Janus, the Roman deity of beginnings and transitions. Thinking back over the course of the year one phrase seemed to capture lion’s share of the headlines…“Big Data.” All things mobile were in the public eye as well. more

Survey Best Practices: One Size Does Not Fit All

Marketers and business owners can find advice about creating surveys all over the internet. There are countless things to consider before actually creating the survey and myriad best practices. But companies are as unique as the people who head them. Even companies in the same industry could more

Developing your Research Skills

I recently came across a blog that suggested marketing was an area where a practitioner could be self-taught and be quite successful. In fact the author posits that self-taught marketers can actually be better than classically-educated marketers. The same line of reasoning can be applied to those more

Survey the Senior Population

Much of the change in the market research industry revolves around moving data collection online. Tools such as Cvent Web Surveys are excellent at collecting survey data interactively, yet they are also capable of producing easy to read print surveys. Why in this day of the internet would you more

Creating Clusters with Attitudinal Data

Attitude scales, such as the opinion leadership scale I recently presented, have long been a staple in marketing research for clustering respondents, and in theory the broader market, into meaningful segments. This clustering process is the crux of segmentation research. Although advances more

Online Research: A Student's Dream Come True

Online marketing research has developed a new fan group: business school students. Students have flocked to online tools for collecting primary data through surveys, experiments and online focus groups. When you look at the inherent benefits of online research -- low cost and speed -- it's easy more
Crimes in Design Webinar
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