Balancing Competing Demands

As a Libra it is fairly easy for me to visualize the need for balance. As someone who practices consumer and B2B market research, I can also see this same need in my professional work. Although I am by no means a professional counselor it has become apparent to me that in order to achieve a balanced...read more

Opening the Communication Channel

Recently I came across an article in the Harvard Business Review that spoke to a subject near and dear to my heart – quantitative data analysis. The theme of the article, however, was not aimed at “Quants” like myself, but at executives and managers with the power and ability to act upon the...read more

Using Iteration to Get to Better Ideas

As market researchers sometimes we have to stop and enquire why we do what we do. We also need to understand that we carry our own internal set of biases which can impact our decisions, and how we approach our internal and external clients with recommendations.From the product, brand or market...read more

Reading the Lay of the Land: Demographics and Awareness

Those of us involved in B2B market research are often called upon to provide a “lay of the land” through survey data, focus groups and competitive intelligence. This approach provides decision makers with a view of marketing opportunities by key target segment. In addition to survey results, this...read more

3 Tips for Achieving the Right Balance in Questionnaire Design

There is a time when we as consumer and B2B market researchers have to step back and remind ourselves to keep it simple. This was brought to my attention by the recent spate of political campaign signs going up around the area.Political campaigns are famous for brevity, although the politicians or...read more

Attitudes drive behaviors

There isn’t a marketer out there that hasn’t at some point wondered if their consumer and prospect bases are identical or if there are differences which can be leveraged. This may be a stretch, but market segmentation has been around a long time and is a staple for researchers in consumer and B2B...read more

What Can be Learned From Those Who Opt-Out

Have you ever been tempted to say “unsubscribe” or please stop sending me countless emails? If your email box is like mine then I am sure there are countless emails that you could live happily without ever seeing. Unfortunately, the same can often be said about our survey invitations. It would be...read more

Running Out of Time

The sands of time are running low or so they say. When it comes to time we as consumer and B2B market researchers are being asked to do more with less. This must be the new normal. However, do you spend much time thinking about our respondents and the time commitment we ask of them? I would hope...read more

Milk and Shampoo: A Sampling Problem

Selecting a sample size that is appropriate can be a challenging task even for experienced consumer and B2B market researchers. There are numerous formulas based on sound statistical theory to guide us. There are also several online sample size calculators to help expedite the task.However, I find...read more

Keeping the Project on Track

It is the best of times; it is the worst of times. For as much science as we put into our research efforts there is always a bit of the human element to contend with. It is this human element that can derail a project and send it back to “Go” without collecting $200 (pardon the Monopoly reference)....read more
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