by May 23, 2013
Health care is a topic of some debate. Stepping aside from that
debate health practitioners can leverage market research in several
ways to improve the quality of their practice and the overall
experience for the patient. In a recent visit to my primary care
physician I noticed a table of magazines...read more
by May 14, 2013
Greg's most recent post, Get Back to the Trenches, reminded me of a
session I attended at the recent Mid-Atlantic Marketing Summit.
Where Ken Chow, CMO at LogiAnalytics, Tom Kohn, Former EVP of
Digital at Cygnus Business Media, Bob London, Founder &
President of London Ink, and Bob Ragsdale, VP of...read more
by May 10, 2013
Ok so just what is a Likert scale anyway? If you have been in
market research, or any form of survey research, for any length of
time you have no doubt come across the ubiquitous Likert scale and
its strongly agree to strongly disagree framework. In the years I
have been involved in constructing...read more
by April 25, 2013
A study recently conducted by the CMO Council and SAS brought up an
interesting question…Who owns the customer? The overall thrust of
the study was to highlight the gaps and opportunities for CMOs to
partner with their colleague in arms the CIO. In this day of ever
increasing data it is critical for...read more
by April 18, 2013
Not all surveys will be applicable to all potential respondents.
Targeting our survey efforts to those most likely to respond will
increase our engagement levels and in theory provide a more
interesting experience. How do we know who is most likely to
respond? This is a question for the ages, but in...read more
by April 16, 2013
Looking for a better way to organize your web survey questions and
control survey flow? You’re in luck – April 19th marks our Web
Survey new release and we’ve added a Chapters feature. Survey
chapters can be used for a variety of reasons: Structure ‒ Just
like chapters in a book, survey chapters...read more
by April 12, 2013
Incentives are de rigueur in survey research. For some reason
respondents are just not willing to take all of the surveys they
are invited to. I cannot understand why. Sarcasm aside, the amount
of time available to respondents is becoming increasingly scarce.
In order to compensate for this trend,...read more
by April 11, 2013
There was a day not long ago that advertising testing involved
sitting large numbers of people in a room and showing them ads
embedded in pilot television shows with a pre-exposure survey and a
post-test assessment following the programming and ad exposure. My
how things have changed! With the...read more
by March 29, 2013
It is rare that as a marketing researcher I get to take a survey.
That may sound odd, but more often than not one’s occupation is
used as a screener. Most researchers don’t want other researchers
taking their survey, even though they may be qualified on all other
accounts. The rare occasion is the...read more
by March 28, 2013
The concept of a New York minute can be applied to market research.
For those who do not know a New York minute is an instant, which is
infinitely shorter than the 60-second minute you and I work with.
In the current haze of cloud-based thinking, we can apply this
short attention span metric via the...read more
