Using Research to Maximize Success

Not all product or service launches will be successful. There are statistics aplenty that will confirm the challenges faced when starting a business or launching a new product. More will fail than will succeed. Market success is an equation with an ever changing slate of variables, yet one will...read more

Maximizing Patient Satisfaction

Health care is a topic of some debate. Stepping aside from that debate health practitioners can leverage market research in several ways to improve the quality of their practice and the overall experience for the patient. In a recent visit to my primary care physician I noticed a table of magazines...read more

Happy National Employee Health and Fitness Day

Today marks National Employee Health and Fitness day! This annual event occurs the third Wednesday of every May and is dedicated to encourage physical activity in the workplace. Though it’s only recognized once a year, it’s important for businesses to realize that instituting health and wellness...read more

Survey Research Empowers Healthcare Marketing

As I was sitting in my acupuncturist’s office today it occurred to me that as a business they need to market themselves in the same fashion that a leading CPG brand or service provider. The adage of “If you build it they will come,” may have worked in the movies, but in today’s congested marketplace...read more

Becoming a "Best Place to Work"

It's that time of the year again. Allergy season? March madness? Yes, those too, but more importantly it's time for the Best Places to Work survey results to come out! Some believe that getting on lists from publications like AdAge or Washingtonian is about frivolous self-promotion and is a waste of...read more

Digging Deeper into the Mindset

Seldom is a consumer purchase simply a one-off experience. The amount of time and energy, not to mention financial resources, increases exponentially when we move up the ladder to the category of ‘shopping goods’. This type of purchase includes the potential for significant risk, not only financial,...read more

Survey Says: Too Many Surveys

Are you suffering from "opinion overload"? Are you tired of having to opt out of surveys from your magazine subscription, your insurance company, and even that random website you were browsing on your lunch hour? Most likely the answer here is YES. So why would you want to make your customers take...read more

How to Decide Whether to Brand a Survey

To brand or not to brand, that is the question. As marketers and researchers, we need to consider whether or not our surveys should be branded or unbranded. Each option has its place in our toolkit. First, let’s look at what branding a survey means and why it may be appropriate. When we think of...read more

The Power of Randomization

The advent of online survey platforms has increased the researcher’s ability to test a variety of marketing mix variables, hence the need for a deeper understanding of experimental design. Previous posts have discussed variable types. In this post, we will examine some of the tricks needed to...read more

Tips for Measuring Loyalty in Low-Engagement Markets

In general, loyal customers are a plus on the firm’s customer balance sheet. Not all of them will be profitable, however more often than not they will be, and they tend to engage in positive behaviors such as referrals and posting positive comments via social media. In a recent article in Quirk’s, ...read more
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