by August 8, 2012
As I was sitting in my acupuncturist’s office today it occurred to
me that as a business they need to market themselves in the same
fashion that a leading CPG brand or service provider. The adage of
“If you build it they will come,” may have worked in the movies,
but in today’s congested marketplace...read more
by March 29, 2012
Seldom is a consumer purchase simply a one-off experience. The
amount of time and energy, not to mention financial resources,
increases exponentially when we move up the ladder to the category
of ‘shopping goods’. This type of purchase includes the potential
for significant risk, not only financial,...read more
by March 26, 2012
Are you suffering from "opinion overload"? Are you tired of having
to opt out of surveys from your magazine subscription, your
insurance company, and even that random website you were browsing
on your lunch hour? Most likely the answer here is YES. So why
would you want to make your customers take...read more
by February 28, 2012
To brand or not to brand, that is the question. As marketers and
researchers, we need to consider whether or not our surveys should
be branded or unbranded. Each option has its place in our toolkit.
First, let’s look at what branding a survey means and why it may be
appropriate. When we think of...read more
by August 16, 2011
In general, loyal customers are a plus on the firm’s customer
balance sheet. Not all of them will be profitable, however more
often than not they will be, and they tend to engage in positive
behaviors such as referrals and posting positive comments via
social media. In a recent article in Quirk’s,...read more
by May 9, 2011
The saliency of a personal experience makes for an interesting
writing opportunity. What happened to me today is a perfect example
of a commitment to customer satisfaction by one of the companies I
deal with. My insurance company is USAA, long recognized as a
leader in customer satisfaction...read more
by December 9, 2010
Going to the movies is an experience. The big screen, the huge
sound, the smell of popcorn all conspire to make going to the
movies much more of an event than simply watching a DVD at
home, even if it's on a big screen television. But lately, movie
theaters have made some changes that have made the...read more
by November 10, 2010
Working in an office is difficult. Dealing with workplace bullies,
gossips and saboteurs accounts for much of the stress people
associate with going to work every day. A survey by Cisco revealed
that 60% of 2,600 people in 13 different countries confessed that
they would be happy to work from...read more
by August 24, 2010
Search for “marketing lies" on Google, and you’ll find over 17
million results. Thanks to scams and inflated claims, both
consumers and business buyers are becoming more skeptical about
advertising. If you want to gain your target audience's trust, you
must back up every statement in your marketing...read more
by April 21, 2010
After the recent lengthy and heated debate over health care in
America, it's now official that some big changes are on the way for
health care in America. While many of these changes will not go
into effect immediately, some new laws are slated to make an impact
within the next three months. It's...read more
