Survey Research Empowers Healthcare Marketing

As I was sitting in my acupuncturist’s office today it occurred to me that as a business they need to market themselves in the same fashion that a leading CPG brand or service provider. The adage of “If you build it they will come,” may have worked in the movies, but in today’s congested marketplace...read more

Digging Deeper into the Mindset

Seldom is a consumer purchase simply a one-off experience. The amount of time and energy, not to mention financial resources, increases exponentially when we move up the ladder to the category of ‘shopping goods’. This type of purchase includes the potential for significant risk, not only financial,...read more

Survey Says: Too Many Surveys

Are you suffering from "opinion overload"? Are you tired of having to opt out of surveys from your magazine subscription, your insurance company, and even that random website you were browsing on your lunch hour? Most likely the answer here is YES. So why would you want to make your customers take...read more

How to Decide Whether to Brand a Survey

To brand or not to brand, that is the question. As marketers and researchers, we need to consider whether or not our surveys should be branded or unbranded. Each option has its place in our toolkit. First, let’s look at what branding a survey means and why it may be appropriate. When we think of...read more

Tips for Measuring Loyalty in Low-Engagement Markets

In general, loyal customers are a plus on the firm’s customer balance sheet. Not all of them will be profitable, however more often than not they will be, and they tend to engage in positive behaviors such as referrals and posting positive comments via social media. In a recent article in Quirk’s, ...read more

Measuring Satisfaction Across Multiple Touchpoints

The saliency of a personal experience makes for an interesting writing opportunity. What happened to me today is a perfect example of a commitment to customer satisfaction by one of the companies I deal with. My insurance company is USAA, long recognized as a leader in customer satisfaction...read more

Maybe Movie Theaters Should Hand Out Customer Surveys

Going to the movies is an experience. The big screen, the huge sound, the smell of popcorn all conspire to make going to the movies much more of an event than simply watching a DVD at home, even if it's on a big screen television. But lately, movie theaters have made some changes that have made the...read more

Telecommuting May Not Work for Everybody

Working in an office is difficult. Dealing with workplace bullies, gossips and saboteurs accounts for much of the stress people associate with going to work every day. A survey by Cisco revealed that 60% of 2,600 people in 13 different countries confessed that they would be happy to work from...read more

How Survey Data Can Increase Your Marketing ROI

Search for “marketing lies" on Google, and you’ll find over 17 million results. Thanks to scams and inflated claims, both consumers and business buyers are becoming more skeptical about advertising. If you want to gain your target audience's trust, you must back up every statement in your marketing...read more

Check in with Insurance Customers Before Changes Happen

After the recent lengthy and heated debate over health care in America, it's now official that some big changes are on the way for health care in America. While many of these changes will not go into effect immediately, some new laws are slated to make an impact within the next three months. It's...read more
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