by March 28, 2013
The concept of a New York minute can be applied to market research.
For those who do not know a New York minute is an instant, which is
infinitely shorter than the 60-second minute you and I work with.
In the current haze of cloud-based thinking, we can apply this
short attention span metric via the...read more
by February 15, 2013
Think about your own experiences, when you are unhappy with a
product or service and tell the company, what do you expect to
happen? If you're thinking, "Nothing. Companies don't listen to
customer feedback" I wouldn't blame you. But I hope you're more
like me: I expect a response. But not a generic...read more
by December 10, 2012
Poor customer service could land you a prime time spot filled with
bad reviews on various social media channels for everyone to see.
Customers have power, which means they can and will publicize both
good and bad experiences, so exceptional customer service is
necessary. You probably already know...read more
by December 7, 2012
I recently came across an article posted in MarketingProfs that
raised an interesting question. Is a 0.3% click-through rate for a
banner ad acceptable? This may seem a bit afield from my normal
conversations around online survey design, but the truth is many of
us in consumer and B2B market...read more
by October 16, 2012
We are a busy society. There seems to be less and less time for the
smaller things. This is one trend that is negatively impacting
survey response rates. This is a trend in both consumer and B2B
marketing research. Unless you are lucky enough to survey a rabid
fanbase then response rates will always...read more
by October 8, 2012
Your cell phone can be used for just about everything these days,
from paying bills or finding a place to eat, to ensuring you locked
your front door - from the other side of the country. Can it also
help strengthen your customer relationship management strategy?
Erika Morphy at CRM Buyer wrote a...read more
by August 9, 2012
Just how long is too long for a survey? This is a critical question
that we market researchers must ask ourselves when we design
surveys. What makes this critical is that society is becoming (or
has become) fixed on instant gratification. The days of 30-60
minute surveys are long gone! Yet some...read more
by April 12, 2012
Those running social media campaigns can take a tip from
presentation and meeting professionals: If you want people to
remember your pitch and your product, focus on the beginning and
end. For example, you well know that first impressions matter, and
if you've ever attended a conference, it's often...read more
by January 16, 2012
As someone who is in a client service industry, as well as is a
client in many situations, I am always looking at new ways to
engage with clients. I recently received an email from a
company that I often shop at asking me to engage in a chat
survey. The company had screened me as a potential...read more
by October 18, 2011
My name is Jonathan Wilson and I am a Product Consultant supporting
the Web Survey tool. The survey invitation is one of the most
important, yet often under appreciated, components of the survey
process. The content and appearance of your email invitation can
play a huge role in determining whether...read more
