by April 1, 2013
What is statistical significance anyway? The core of our survey
data analysis should be directed toward generating consumer
insights that are both meaningful and actionable. In order to
achieve this joint goal we have to keep our eye on significance,
both statistical and managerial.Previously we...read more
by March 7, 2013
I read a great article by Donna Fluss in CRM Magazine recently,
Surveys Alone Are Not the Answer. What really hooked me was this
statement: After years of analyzing exceptional service
organizations, it's clear to me that the organizations that deliver
great service do something that others...read more
by February 22, 2013
According to a recent Business Insider article, “American adults
are invited to take surveys 7 billion times each year, with 24% of
respondents indicating they were asked to take part in more surveys
this year than in previous years.”Customer surveys are an excellent
tool to gauge satisfaction and...read more
by February 15, 2013
Think about your own experiences, when you are unhappy with a
product or service and tell the company, what do you expect to
happen? If you're thinking, "Nothing. Companies don't listen to
customer feedback" I wouldn't blame you. But I hope you're more
like me: I expect a response. But not a generic...read more
by January 7, 2013
While we highlight the most popular posts from a given month in our
newsletter, one of my favorite activities is to look back and see
what posts were the most popular overall each year. Keeping with
tradition, here's a look back across the 20 most popular posts of
2012! Customer Loyalty Month: 25...read more
by January 3, 2013
I recently had a purchase experience that is applicable to the way
we incent our respondents to complete a survey. Although you are
more apt to see these approaches in the consumer space it is
applicable in a B2B market research setting. What was memorable
about this experience was the expediency in...read more
by December 28, 2012
Even healthcare practitioners need to understand that choice exists
in the market! This is why I strongly prescribe a healthcare
satisfaction survey. This should be taken quarterly, at a minimum,
for the full effects to be seen. Customer satisfaction measurement
is well known in the consumer and B2B...read more
by December 11, 2012
Question: When should you start engaging employees? Answer: During
the hiring process. It’s important that a potential hire is aware
that an organization’s cares about their success and that they
understand the work environment and culture right from the get-go.
If a potential hire knows what’s...read more
by December 10, 2012
Poor customer service could land you a prime time spot filled with
bad reviews on various social media channels for everyone to see.
Customers have power, which means they can and will publicize both
good and bad experiences, so exceptional customer service is
necessary. You probably already know...read more
by December 6, 2012
Enterprise Apps Today highlighted a study performed by Computer
Economics that indicated adoption of and investment in customer
relationship management tools are on the rise. Companies with CRM
systems in place increased from 2010 to 2011 by 17%. Company
spending on CRM systems increased from 2010...read more
